Google’s universal search, also known as blended search, is a way of incorporating specialty search results into the main web search listings. Google has several specialty search engines for such things like blogs, images, video, news items and a few other things. Making sure to have at least a couple of items available for specialty search is important for your organic seo. It can give you ways to increase your traffic as well as your search engine rankings.
This increases your organic traffic in two different ways: it makes you more available to people who use the specialty engines, and it gives you more chances to blend into the main search results as well. Highly relevant “specialty items” have a chance to be included in the regular results and often stand out more. Here are a few key ways to get listed in the specialty results.
Make a video or two. This would not just help you stand out in the search engines, it will also give you a chance to be seen on some of the most visited sites on the net like YouTube. This can significantly increase your site’s traffic.
Your video does not have to be anything movie quality. All you will need is a digital camera or even just a webcam. Up to five minutes of video is great, and it should not be less than 2 – 3 minutes. And do not forget to tag your videos appropriately – these are the terms that your video will show up for. Read the rest of this entry