SEO, or search engine optimization is the art and science of getting your web page or website ranked as highly as possible in the search engines, especially Google. It is also an abbreviation for search engine optimizer, a professional who makes his or her living doing the same.

Search engines compile information about the World Wide Web and then bring out results relevant to the terms you type into the search box.  Basically, they surf the web so you don’t have to, and they do it in record time. Technically, a search engine is any program that retrieves information, but for our purposes. We are focusing on the ones that operate on the World Wide Web.

Backlinks are simply links that point back to your site. Backlinks figure heavily into how well your pages rank in the search engines.

Anchor text refers to the words that make up a text link. A link that says “click here”, has “click here” as its anchor text. Anchor text is important in determining what keywords your site will index for. Read the rest of this entry