Archive for 'search engine optimization'

If you have spent very much time at all researching SEO, you have quite likely come across the terms “black hat” and “white hat”. However, what exactly does it mean?

Well, if you have imagined the good cowboy in the white hat and the bad one in the black, you can be forgiven – that is certainly the impression people try to give off about the whole deal. Still, what is black hat SEO anyway? Is it legal? Does it work?

And what is white hwhite hat seo | black hat seo | seo | blogging toolsat SEO? Does it have too soft a touch? And again most importantly, does it work?

The line between black and white hat SEO is sometime a little blurry, in no small part because techniques once considered white hat may not be any longer. Some people will tell you that white hat SEO is ethical while black hat SEO is not. And while there certainly are unethical practices used by some who wear the darker hats, this is a bit of an over simplification.

A general rule of thumb is whether Google likes the practice or not. In its constant effort to return search results it says are relevant, the search company continually updates its search algorithms. Characteristically, anything that works, but that Google will penalize or ban you for, if found out, is considered black hat. Read the rest of this entry

SEO, or search engine optimization is the art and science of getting your web page or website ranked as highly as possible in the search engines, especially Google. It is also an abbreviation for search engine optimizer, a professional who makes his or her living doing the same.

Search engines compile information about the World Wide Web and then bring out results relevant to the terms you type into the search box.  Basically, they surf the web so you don’t have to, and they do it in record seo terms | seo definitions | seo definition | seotime. Technically, a search engine is any program that retrieves information, but for our purposes. We are focusing on the ones that operate on the World Wide Web.

Backlinks are simply links that point back to your site. Backlinks figure heavily into how well your pages rank in the search engines.

anchor text refers to the words that make up a text link. A link that says “click here”, has “click here” as its anchor text. Anchor text is important in determining what keywords your site will index for. Read the rest of this entry

Perhaps the biggest myth in all of SEO techniques is the idea that any one aspect of it is “all-important.” It is all important. SEO is an organic process, so the idea that one part of it, to the exclusion of everything else, is the key to success, is definitely a myth. SEO itself, in all of its aspects, is the key to success.

By comparison, what do you think is the most important organ in the human body? Is it the heart? Is it the brain? The liverseo techniques | seo technique | seo | search engine optimization? The kidneys? The fact of the matter is that all of your organs are there for a reason. Without any one of them, there is a good chance that you would be dead.

The same is true for SEO. There is no one aspect of it that can stand alone and give you success. Anyone who says so is a flat out liar.

According to Google, “content is king.” However, without a high page ranking, your content will never be seen. Content by itself will not get you a high SERP rank.

Keyword placement is important to SEO. Still, it is not a stand alone technique for getting rank. In fact, if you have keywords and no content, you get shuffled over to the ignore pile, and may be banned altogether. Besides, no one will want to look at a webpage of just keywords. Read the rest of this entry

There is much controversy about “free traffic;” does it work; is there really such a thing as free traffic? Many people swear by free traffic and truly believe that it doesn’t cost them a thing.

The great thing about so-called free traffic is that it can be targeted traffic if you place your ads correctly in areas that are directly related to your niche. Two examples are free article submissions and free classifieds, i.e. Craig’s List, Backpage, U.S. Free Classifieds, etc. These types of marketing are not only free, but they open free traffic | increase traffic | blogging toolsthe door for a targeted group of people to contact you, hence increase traffic to your site. The people read your ads and respond because they are obviously interested in your product. Even if all of your free traffic doesn’t convert on your main product or services, you can offer other products that may be of interest.

Getting Your Traffic to Convert

One of the best ways to get your free traffic to convert is by offering the reader something – a free gift like an E-Book or a Special Report – this is even before you reveal your product. By using this method of marketing, you are building a relationship before you ask them to buy something. Read the rest of this entry

If you are like most Internet marketers, you want your website to appear on the first page of search engine results as close to the top as possible, and you are also looking for the ideal search engine optimization strategy to help you doing the trick. Large numbers of businesses understand that in order to achieve the kind of success they are looking for, bumping up to the top of search engine results list is often the critical factor in search engine optimization strategy | search engine optimization | seo | blogging toolsrealizing their goals. Let’s take a close look at a number of the most effective online search engine optimization strategies and the best ways to use them to make your business a success.

Method #1: On-Page Optimization

On-page optimization is the search engine optimization strategy that is one of the longest used and best tested one in existence. On the other hand, it is not nearly as effective as some other strategies that we will discuss. Not so long ago, on-page optimization would have been an excellent way to improve your standing in search engine results. Currently, however, it represents a mere 15 percent of not only your Page Rank but your total search engine ranking as well. However, you can be harmed in a big way if you don’t make effective use of it. Read the rest of this entry

One very important factor in website optimization that is often overlooked is title tags. This is the code for your page in the “head” section. Many website owners make the mistake of just using their company name on every page of their side for the title tags. Since the search engines use the title and keywords in title tags | title tag | seo | search engine optimizationyour content, you are losing out on the chance for increased rankings.

Importance of Keywords

Before you begin building your website, you should select three or four primary keywords. There are a number of free keyword research tools available to help you find the appropriate keywords for your niche, and it is recommended that you take advantage of them to be certain that the keywords you use will work for you. Read the rest of this entry

In Internet marketing, one of the common terms that you will run across is anchor text. It is one of the many terms that correspond with the broad area of search engine optimization (SEO). It is a term that is also known as phrase linking or title text. When you visit a website, blog or article submission site, there are often words and phrases that are underlined or written as hyperlinks in colored text. These phrases are usually keywords that you have chosen for the particular piece of information. Read the rest of this entry

Article writing is an important part of Internet marketing. It is part of the effort that you are doing to generate traffic for your website. The articles that you write are supposed to be full of information for your readers so that you can gain their trust and qualify in their eyes as an expert, which leads to sales. The problem for many Internet marketers is that they only write for their readers. Writing an article for your readers is important, but it is equally important to write your articles for search engine optimization (SEO) as well. Here are some tips to help you make your articles more SEO friendly.

Keywords

By now you are already aware of the fact that each of your articles should contain specific keywords. You have almost painstakingly researched the keywords that you will be using. When it comes to keywords in your articles, many writers fall short. The keywords that are chosen are not used enough to have an impact with the search engines. Read the rest of this entry

It was early 2008 when I came across the name Alvin Phang the first time. I had just started blogging and was trying to get familiar with Internet marketing.

What to do and where to find the essential tools? These were a few thoughts and questions, which came to my mind at that time. To be honest, I didn’t have a clue, where to start and where to look; I didn’t even know the fundamental basics, not to mention where to find the applicable publications, or how to make blogging profitable.

Later, after a while, the next obstacle came along: which of the courses, software, tips, trends, marketing strategies, etc. were genuine, would work, were needed and were worth their money? Which of the get rich schemes, e-books were just money making scams without any benefit for you?

Well, it took me quite a while to work it out. It was then when I discovered Alwin Phang’s Atomic Blogging 2.0. This course was very reasonably priced in comparison to other products available, and I decided to give it a go. I never regretted having made that decision. It helped me a lot in the beginning of my IT adventure. His product was easy to understand, and it really worked, provided one took action. Also, if you were a complete newbie, Alwin would even install the whole system on your blog for a small fee. Read the rest of this entry

A search engine optimization is an important aspect of running a website. SEO is a term used to describe a certain category of things that you do in order to make your website search engine friendly. Many experienced people can easily perform search engine optimization in the blink of an eye, but it can take years to get to this level. For a novice, it’s a little easier to understand and implement SEO techniques by using a search engine optimization tool.

Read the rest of this entry

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