Whenever you go into any niche market, your goal should be to dominate and “own” that specific market. Otherwise, you are probably wasting your time, energy and money. If you want to conquer your competition, there are five key focus areas that will make you stand head and shoulders above the rest.
Do competitive analysis.
Before you begin any project, take some time to determine what others are doing and how you can do it better. If you study your competition, you will be able to determine their weak spots so you can convert their weaknesses into your strengths. Go to trade shows, subscribe to the newsletters, get on their mailing lists and buy their products. Do a Google search to see how they compare to other marketers in the same niche market. Join niche-related forums and see what their customers are saying about their products. Furthermore, going to seminars and conferences and spending some time talking to your competition is a good idea. A lot of ideas are exchanged after hours during dinner or at the bar. Embrace your competition, and you will learn a lot.