If your business is struggling in the recession, there’s probably no way you’d consider spending money employing people to sort out your website for you. You might think that in the current economic climate there are surely much more important things to be spending your cash on – you need to keep your business afloat and it’s tough enough just keeping stores open, let alone expanding online as well. It may be a logical thought but ignoring the potential of the online market completely is probably one of the worst decisions a business owner could make right now. In fact, almost all the businesses that are still doing well in spite of the recession are succeeding because they have a strong online presence, and are bringing in new customers through Google. Remember, times may be hard for businesses but they are also hard for consumers, and an increasing number of people are turning to the internet rather than the high street for the best deals on all kinds of products.

It can be difficult to get your head around the minefield that is Google and internet marketing, but with the right approach and a bit of expert SEO, anyone can improve their site and see a huge improvement in the number of people visiting, using and buying their products. With so many websites offering competitive discounts and deals on all types of product online, it’s those who fail to take advantage of the internet who will suffer the most. Think about it, of the huge brands that have gone into administration over the last few months – Woolworths, Zavvi, MFI – all had limited online resources and little to offer compared to their main online competitors.

Internet Marketing and SEO is an area that hashardly been affected by the recession. The ability to manipulate online resources and maximise a website’s potential is more in demand than ever and even in the job market there are still plenty of vacancies for SEO training and internet marketing. Clearly more people are starting to see that it is quite possibly the only way to beat the credit crunch and stay ahead.If your business is struggling in the recession, there’s probably no way you’d consider spending money employing people to sort out your website for you. You might think that in the current economic climate there are surely much more important things to be spending your cash on – you need to keep your business afloat and it’s tough enough just keeping stores open, let alone expanding online as well. It may be a logical thought but ignoring the potential of the online market completely is probably one of the worst decisions a business owner could make right now. In fact, almost all the businesses that are still doing well in spite of the recession are succeeding because they have a strong online presence, and are bringing in new customers through Google. Remember, times may be hard for businesses but they are also hard for consumers, and an increasing number of people are turning to the internet rather than the high street for the best deals on all kinds of products.

It can be difficult to get your head around the minefield that is Google and internet marketing, but with the right approach and a bit of expert SEO, anyone can improve their site and see a huge improvement in the number of people visiting, using and buying their products. With so many websites offering competitive discounts and deals on all types of product online, it’s those who fail to take advantage of the internet who will suffer the most. Think about it, of the huge brands that have gone into administration over the last few months – Woolworths, Zavvi, MFI – all had limited online resources and little to offer compared to their main online competitors.

Internet Marketing and SEO is an area that hashardly been affected by the recession. The ability to manipulate online resources and maximise a website’s potential is more in demand than ever and even in the job market there are still plenty of vacancies for SEO training and internet marketing. Clearly more people are starting to see that it is quite possibly the only way to beat the credit crunch and stay ahead.If your business is struggling in the recession, there’s probably no way you’d consider spending money employing people to sort out your website for you. You might think that in the current economic climate there are surely much more important things to be spending your cash on – you need to keep your business afloat and it’s tough enough just keeping stores open, let alone expanding online as well. It may be a logical thought but ignoring the potential of the online market completely is probably one of the worst decisions a business owner could make right now. In fact, almost all the businesses that are still doing well in spite of the recession are succeeding because they have a strong online presence, and are bringing in new customers through Google. Remember, times may be hard for businesses but they are also hard for consumers, and an increasing number of people are turning to the internet rather than the high street for the best deals on all kinds of products.

It can be difficult to get your head around the minefield that is Google and internet marketing, but with the right approach and a bit of expert SEO, anyone can improve their site and see a huge improvement in the number of people visiting, using and buying their products. With so many websites offering competitive discounts and deals on all types of product online, it’s those who fail to take advantage of the internet who will suffer the most. Think about it, of the huge brands that have gone into administration over the last few months – Woolworths, Zavvi, MFI – all had limited online resources and little to offer compared to their main online competitors.

Internet Marketing and SEO is an area that hashardly been affected by the recession. The ability to manipulate online resources and maximise a website’s potential is more in demand than ever and even in the job market there are still plenty of vacancies for SEO training and internet marketing. Clearly more people are starting to see that it is quite possibly the only way to beat the credit crunch and stay ahead.

Technorati Tags: Best Deals, business, Business Owner, Consumers, credit crunch, Current, Decisions, Economic Climate, google, Important Things, internet marketing, Job, Job Market, Mfi, Minefield, People, Presence, Recession, SEO, SEO training, Spending Money, Spite, Vacancies, Woolworths

I was wondering whether you had realized just how much article submission software has improved over recent years? For example, this article has been written and submitted to thousands of directories, lists and blogs on auto-pilot over a period of a month by the world’s best article management software.

Please dont miss out on this, it is that important if you need to promote any site on the Internet.

Frankly, there is simply no other traffic generation system that works better, costs less, and is completely immune to search engine changes.

Remember, this is not some fancy new black-hat technique. It is completely legitimate, completely solid, and completely reliable. This system will take your article, create thousands of variations and then post them to thousands of sites. All with your sites link in the by-line. But not only that! It only posts your article to sites that want sites like yours (based on your chosen keywords) and posts according to a schedule chosen by you: ie 10, 20, 50, 100, 1,000 posts a day, starting on any future date you choose! So you could write say, three articles and have the first one go out starting the next day at 300 a day; the second one starting after seven days at 100 sites a day; and the third starting after two weeks at a rate of 50 sites a day.

What really IS new is that this already well-established method has now been put on steroids. It combines, for the first time ever, the power of article submission with the benefits of unique content and it does it in such a way that it is simplicity itself to use.

So, go over there now and get your copy before the price rises. You will be really amazed at the low cost compared with the huge benefits you will aquire.

Don’t forget that an organic link on the first page of Google provides about six times the traffic of a sponsored (Adsense) link on the same page. Just how much would that be worth to you each month? Now multiply that by, say, a hundred or a thousand and you begin to appreciate the value of this method!

Technorati Tags: Article Submission Software, Auto Pilot, Black Hat, blogs, Directories, Engine Changes, Generation System, google, keywords, Management Software, Organic Link, Owen Jones, Search Engine, SEO, Seven Days, Simplicity, Six Times, Steroids, Top Slot, traffic generation, Variations

As Web 2.0 becomes less of just a buzzword and more of a reality, the types of sites webmasters need to publish will increasingly become more important. In other words, mini-sites are slowly dying and cookie-cutter article sites are on the way out as well. Web surfers will become more value-focused and web companies will become larger.

Over the next few years expect larger conglomerates to be buying up profitable websites in their chosen markets. Expect smaller sites to either be bought or driven out of business. My intention is not to scare you, but this outcome is inevitable.

Large businesses have always taken two approaches to their desired markets. They either buy their competition or they push them out of business. You want to be prepared when this trend begins on the Internet.

Being a webmaster and online marketer, you should be preparing for one of two scenarios. To position yourself for a buyout to a larger company or to become the larger company that dominates your chosen market.

Whichever route you choose is entirely up to you, but I would suggest that it would be in your best interest to begin focusing on authority sites. You can either start building them or turning your current sites into them. Whatever your approach may be, I assure you it will help you sleep better at night.

What Is The Definition Of An Authority Site?

A fairly comprehensible authority site definition was put forward by Jason Dowdell of Global Promoter. Jason defined it this way: “Authority sites are sites that have been linked to and referenced on other web sites covering the same subject matter and they also will have hundreds if not thousands of pages covering that subject matter and nearly every facet of it.”

That definition is one man’s opinion, albeit a good one, but let us go directly to the source. Many search engine optimization and search engine marketing experts believe Google has derived their primary algorithm from a document titled, “Hilltop: A Search Engine based on Expert Documents”.

The PageRank formula as we know it today was derived from this paper, and the authors, Bharat and Mihaila, define an authority site in the text below:

“We believe a page is an authority on the query topic if and only if some of the best experts on the query topic point to it. Of course in practice some expert pages may be experts on a broader or related topic. If so, only a subset of the hyperlinks on the expert page may be relevant.”

“In such cases the links being considered have to be carefully chosen to ensure that their qualifying text matches the query. By combining relevant out-links from many experts on the query topic we can find the pages that are most highly regarded by the community of pages related to the query topic. This is the basis of the high relevance that our algorithm delivers.”

What we have reprinted above is the foundation of the PageRank system and the determination for deciding which sites will be authorities. I highly recommend you read and re-read the full document until you understand every aspect of it.

What Are the Components Of An Authority Site?

Allow me to present you with a diagram that dissects your typical authority site. As you can tell from the diagram, a considerable number of components and systems must be in place for the authority site to function profitably and reap the benefits of the “Authority Site Formula”.

The Authority Site Formula = Visitor Optimization (VO) + Content Optimization (CO) * Creative Marketing (CM)

A simple question must be asked. What do 99.9% of authority sites provide? In a sentence, an incredible amount of original content and a superb visitor experience. The search engines want you to succeed and they want you to make money, but you have to play by their rules. In the future, focus your efforts on visitor optimization and content optimization instead of search engine optimization.

What Is The Anatomy Of An Authority Site?

About.com is the definition and was the original authority site. Their site has a generic domain name and hundreds of subdomains on different topics.

Your authority site should take the same approach, but not on such a general level. If you launch an authority site, it should be geared towards a well-defined and large market. After you launch the site and generate some traffic, you should create subdomains that cover specific areas inside that larger market.

For example, Diabetic-Resources.Com is not an active site; but if it were, then a typical authority site setup would be something like:

* http://supplies.diabetic-resources.com * http://diet.diabetic-resources.com * http://insurance.diabetic-resources.com * http://symptoms.diabetic-resources.com * http://treatment.diabetic-resources.com

Using this approach, you are able to target your general market while generating more targeted traffic pertaining to related sub-markets.

As a rule of thumb, the index pages on your domains and subdomains should be more focused on content, but the article and commentary pages should be more focused on advertising. Just do not ever lose sight of the most important aspect of your site, which is visitor experience otherwise known as visitor optimization.

What Does It Take To Create An Authority Site?

You want to create a site that generates thousands of visitors a day mainly through the major search engines, and would ultimately be the one-stop source for information in that particular market.

Your site must employ 3 traits to become an authority site. Let’s discuss all 3 necessary aspects:

Dynamic: You should have as many RSS feeds as you can muster to incorporate throughout your site. Your visitors need to be able to receive RSS feeds for any keyword, category or archive as well as create their own. One feed is no longer enough to satisfy your visitors.

Interactive: You should be engaging the minds of your visitors at all times using surveys, commenting and feedback. Make these features easy for your visitors and your site will grow exponentially. Why? Because they feel like you actually care about them. Interaction is a powerful tool and creates a sense of community on your site.

Consistent: You should post to your blog often, and you should always provide quality and original content. That doesn’t mean you need to produce 800-word articles 3 times a week. Your goal should be to become a news master. You need to be an “authority” on the news happening in your niche.

If you follow the steps and guidelines listed above, then you will be on your way to being the owner of an authority site.

Technorati Tags: Algorithm, Best Interest, Better At Night, Buzzword, Conglomerates, Cookie Cutter, Facet, google, Intention, Jason Dowdell, Larger Company, Marketer, Profitable Websites, Promoter, Scenarios, search engine marketing, search engine optimization, SEO, Subject Matter, Web Companies, Web Surfers

No matter how good your copy is, and no matter how smart and creative you are, without traffic, you are dead.  The fancy graphics don’t matter, the best products don’t matter either if you are not getting anyone to see the website.  Traffic is always the end game for anyone trying to publish ads or sell anything on the web.  It seems like its a mystery to most, as most products sold on the web focuses on content, PPC (which is not bad, but also very hard to get right), or management products to help with productivity.  Very few actually work on where the heck you get traffic from.

With any venture on the web, your number one source of traffic for the long run should be natural, search engine based.  Why? Once you work on a few keywords that get decent search volume, this source of traffic is FREE and consistent.  PPC or other methods are fine, but are also subject to other risks that must be managed.  Basically you need links and content – this is the key to getting higher rankings on Google.

One way to get links is through submitting niche articles related to your site to an article directory. Once your site topic is decided, you will want to write at least 20 articles that are 300-500 words in length. Make sure you have signed up for an Adsense and Adwords account before you write any articles, even if you have no plans to use them.  Google has some terrific free tools for researching keywords and how often they are searched. You don’t need to spend days researching keywords BUT you really need to pick 3 or 4 keywords related to your topic to focus on for your articles that get decent traffic in the search engines.  Another tool you can use that is free is PPC Web Spy (just google it) – it allows you to see what keywords people are bidding on for their PPC ads on Google – again, they have probably done extensive work since they are paying for the ad clicks – no reason you cannot just benefit from their work and use some of those keywords.

Once you have done this, make sure you write at least 5 articles using 2 of the researched keywords as links to your site.  Do not try to tackle too many keywords at once – you need about 200-300 links realistically for each keyword to move up – depending on how popular they are it may take more.  This is where any article directory comes in handy.  You can submit your article which is then redistributed for you to others looking for content.  This makes getting links much easier and faster, but does take a bit of time for it to propagate.  In addition, you may want a tool to help rewrite your articles so that many different versions are distributed to thousands of sites.  This is a key to quicker ranking on the engines as the same thing distributed over and over just does not do the trick.

In addition to article writing, you will want to submit your site to all the major social networks like Digg, Facebook, StumbleUpon, MySpace and others. The more of that the better. You will want to create an account on all of them – very time consuming but needs to only be done once. You can do a search on Google or other engines for a list of the major ones. Once this is done, you can also use tools to automate posting to all of your accounts at once which saves a huge amount of time.

Almost anything you want to do on the web can be found for free, but there are tons of stuff that will save you huge amounts of time for a small fee.  I usually opt for the time saving tools – in the long run its really worth it as there are only so many hours in the day.  Its always a trade off of time and ease of use vs paying for it.  Some stuff I do with free tools, some stuff I pay a monthly fee to use because it saves me so much time I could not achieve any goals without them.

Assuming you write articles and then submit to social networks, you should start to see some results in about a month.  Longer term, even once you get ranking, you need a plan to continually feed articles to directories – not as often as the beginning, but you really want to do at least 1 per month per keyword to keep fresh links coming into the search engines.  Over time, the content you distributed that Google finds links to disappears as sites go offline, content is deleted and replaced etc. Once you have a decent amount of articles written, you can often just do a complete rewrite of an older article and then submit it again. No matter how good your copy is and no matter how smart and creative you are, without traffic you are not successful. The fancy graphics don’t matter, neither do the best products if no one is visiting your website.  Traffic is always paramount for anyone trying to publish ads or sell anything on the web.  It seems like it is a mystery to most, as most products sold on the web focuse on content, PPC (which is not bad, but also very hard to get right) or management products to help with productivity. Very few actually help to get more traffic.

With any venture on the web, your number one source of traffic for the long run should be a natural, search engine based one.  Why? Once you work on a few keywords that have a decent search volume, this source of traffic is FREE and consistent.  PPC or other methods are fine, but are also subject to other risks that must not be overlooked.  Basically, you need links and content, and this is the key for getting higher rankings in Google.

Technorati Tags: article, article directory, article marketing, articles, content, google, internet marketing, Search Engine, Search Engines, Search Volume, SEO, Traffic To Your Site, web content, Web Spy, website traffic

A good written article can do your website wonders weather you publish on your website or not. Good articles must have good quality content, if your trying to sell a product don’t write a heavy sales pitch keep your sales pitch to a minimum with subtle hints throughout. Articles are supposed to be interesting, informative and educational for your readers so if you keep that in mind when writing your article you shouldn’t go wrong.

The more attractive your article is the more viewers and clicks it will receive, if people read an interesting post then the chances are they will link back to it or mention it within another post. Good articles must have an attractive title, if you have a boring title then no one will want to read your posts, it doesn’t have to be an amazing title like “click here for a million dollars – Guaranteed” it can just be an interesting or informative title like the one i used for this article “How To Write A Good Article”. Just by using two words like ”how to” that has already got peoples attention as most people want to know how to do new stuff and constantly want to learn, its down to the second part of the title which helps get the clicks ”writing a good article“, not everyone is interested in writing a good article only a select few i.e a particular genre/category of person, so you have to make the second part interesting as well. I used the term “writing a good article” well this is fairly interesting to the type of people I want to read it so it should produce more targeted clicks, to some things up your title has to be interesting, informative and like I said before.

What you do with your article is then up to you, if you post it to your website then you will be able to attract good traffic instantly from the social bookmarking sites and over time build links to help get your article higher in Google. Remember the term which you have probably heard many times before “content is king”, I’m saying this for two reasons the first one is obvious write the article to the best of your ability and the second reason is don’t copy anyone’s article. It is fine to rewrite the article by hand but DON’T use any article rewriting software as the final result will be horrific. Writing articles can take some time and one of my readers mentioned that you can use a speech to text program to write it for you however there will be some mistakes so you will have to read it over several times.

Guide To Writing A Good Article

A good written article can do your website wonders, weather you publish it on your website or not. Good articles must have good quality content, if you’re trying to sell a product don’t write a heavy sales pitch and keep your sales pitch to a minimum with subtle hints throughout. Articles are supposed to be interesting, informative and educational for your readers. If you keep that in mind when writing your article, you shouldn’t go wrong.

The more attractive your article is the more viewers and clicks it will receive. If people read an interesting post then the chances are that they will link back to it or mention it within another post. Good articles must have an attractive title. If you have a boring title then no one will want to read your posts. It doesn’t have to be an amazing title like “click here for a million dollars – Guaranteed”, it can just be an interesting or informative title like the one I used for this article “How To Write A Good Article”. Just by using two words like ”how to” has already got peoples attention as most people want to know how to do new stuff and constantly want to learn. Its down to the second part of the title which will help to get the clicks for “writing a good article“, because not everyone is interested in writing a good article, only a select few i.e. a particular genre/category of person, so you have to make the second part interesting as well. I used the term “writing a good article” well, because it should appeal to the type of people I want to read it, hence it should produce more targeted clicks.

Technorati Tags: Article Guide, articler, Attractive Title, blogging tools, Boring Title, Genre, google, Informative Title, Million Dollars, New Stuff, Quality Content, Social Bookmarking Sites, Traffic, Website Wonders, write, Written Article