As you begin creating and writing compelling ads for your Google Adwords campaign, it’s important to know which keywords and keyphrases to use so that people can identify your ad with ease. Google Adwords expert Perry Marshall encourages all Adwords users and pay-per-click managers to make full use of the Google Adwords Keyword Selector Tool when creating each ad. Besides its being a free tool, this allows you to put in your niche all the most popular and profitable keywords and helps you track possible keywords for your other campaigns. The Keyword Tool is especially helpful for fine-tuning your efforts when ads are performing poorly; if you’ve written an ad using low-traffic keywords, there is a good chance that your ads are not being clicked enough to make your ad effective.
Archive for 'Conversions'
Google Adwords has morphed into an unforgiving beast for its users over the years. It is not simple; it once was when Google started its Adwords system. Google has made Adwords so complicated that there is a practical entry barrier for beginners to this game. But it doesnt mean you cannot beat Google at its own game.