There is no longer any question about the fact that web content is considered to be one of the most important elements in successful search engine optimization. It is primarily the content on a given website that attracts the attention of search engines, which provide the valuable, high search engine rankings, yet also keeps visitors exploring and coming back to a website.

While virtually all search engine optimization (SEO) experts now agree about the importance of content in order to attract the attention of internet surfers and the search engines, not all of these experts agree about what constitutes “good” website content. There are those who suggest that simply having loads of free website content such as PLR articles will be sufficient to attract the attention of the search engines, especially if the content is rich in keywords that are geared toward the topic of the site.

Read the rest of this entry