The vast majority of marketing research proves that online banner advertisements are very poorly received. Internet classified ads also seem to be ineffective. The most effective method of publicity on the web is — far and away — the simple, uncomplicated textual link. Banner ads are perceived as nothing more than blatant  promotion and web site visitors are put-off by such blatant commercialism. Conversely, when web site visitors see an “in context” or “contextual” link, they tend to regard this much like a personal recommendation from a friend or business associate. These tendencies are even more exaggerated in a small urban center like Charlottesville, VA.

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