It is all false and ridiculous to claim there is just one Internet marketing strategy, when in fact there are thousands of them. Divided into short and long term models, the groups of techniques and strategies often get adjusted along the way, depending on the business evolution and sometimes on the steps taken by the competition. In the short-term category, we ought to mention the right Internet marketing strategy that generates traffic even if this be temporary: search engine optimization, forum participation and purchase advertising. Nevertheless, the steady stream of targeted customers comes from creating opt-in lists, constantly updating web site content, giving away freebies and so on.

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