Archive for 'black hat seo'

If you have spent very much time at all researching SEO, you have quite likely come across the terms “black hat” and “white hat”. However, what exactly does it mean?

Well, if you have imagined the good cowboy in the white hat and the bad one in the black, you can be forgiven – that is certainly the impression people try to give off about the whole deal. Still, what is black hat SEO anyway? Is it legal? Does it work?

And what is white hwhite hat seo | black hat seo | seo | blogging toolsat SEO? Does it have too soft a touch? And again most importantly, does it work?

The line between black and white hat SEO is sometime a little blurry, in no small part because techniques once considered white hat may not be any longer. Some people will tell you that white hat SEO is ethical while black hat SEO is not. And while there certainly are unethical practices used by some who wear the darker hats, this is a bit of an over simplification.

A general rule of thumb is whether Google likes the practice or not. In its constant effort to return search results it says are relevant, the search company continually updates its search algorithms. Characteristically, anything that works, but that Google will penalize or ban you for, if found out, is considered black hat. Read the rest of this entry

Black Hat Is Back 2 : The Evil and Dark Side of Search Engine Optimization

It doesn’t take a rocket scientist to comprehend that the ultimate goal as a webmaster is to appear higher up in the search engine results pages as possible. Knowing Google is so smart, what is the likelihood that an average web enthusiast can appear at the top in the search engine results? Is there a process to give yourself an upper-hand over others that aren’t “in the know”?
Depending on what market sector you are attempting to enter, the answer to that question isn’t simply cut and dry – naturally if the niche you are entering is highly saturated, the most targeted keywords will have been already taken by your competition, and it will be very hard to appear on the first page.

Read the rest of this entry