If your business is struggling in the recession, there’s probably no way you’d consider spending money employing people to sort out your website for you. You might think that in the current economic climate there are surely much more important things to be spending your cash on – you need to keep your business afloat and it’s tough enough just keeping stores open, let alone expanding online as well. It may be a logical thought but ignoring the potential of the online market completely is probably one of the worst decisions a business owner could make right now. In fact, almost all the businesses that are still doing well in spite of the recession are succeeding because they have a strong online presence, and are bringing in new customers through Google. Remember, times may be hard for businesses but they are also hard for consumers, and an increasing number of people are turning to the internet rather than the high street for the best deals on all kinds of products.

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