Many people may not even know what an autoresponder is. An autoresponder service or software is used to automatically email a distribution list. You might wonder why someone would want to use one? Think about how many people don’t buy something form you but opt-in, is it a lot? How much money do you think you could make if you could email those same people another offer? All your hard work is being short changed by relying on a single impression of your website. Research shows that it takes up to seven times for someone to see something before they make a decision about the purchase.

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