So you have finally built up a list and you are excited. You have a large enough list that you think you can probably quit the day-job and make a living selling affiliate products or even your own.
But wait, unfortunately there is one small problem, your sales rates are abysmal! You have got less than one person in a hundred buying the products you recommend. Are your sales pitches really that bad?
So you go into your autoresponder dashboard and see that your sales rates are actually pretty damn good for the people who opened your emails. But your tracking is telling you that a lot of them just are not being opened.
Sure, a lot of people on your list only signed up for the freebie. This is quite normal. However, if you have got an abnormally small open rate, then it might be time to consider if your mails are going directly into the spam zone. But how can that happen and hurt your list building efforts?