An email autoresponder is a program that sends emails to a specific list of email addresses automatically. These programs are typically used for small businesses and Internet marketers. They can be a valuable tool for promotion and follow up efforts. As a marketer or business owner, you can use these autoresponders to send special messages to potential and previous customers that have subscribed and been added to your opt-in list. Autoresponders can actually be used much more than what most people know.

An autoresponder service is a specific service, free or paid, that handles all of this for you. There are some services that are more comprehensive than others, but they all fit the general purpose of handling your email messaging through the parameters that you set and sending the email messages that you desire.

The biggest notable difference between a service and a program is that the program is something that is used by you, on your computer and using your server. The service is an actual company that manages everything for you in a separate location. Some autoresponder services are a bit more detailed, while others are plain and simple.

The simple services will have limitations or restrictions. For example, you may find that a simple service limit how many people you can include in one mailing. Read the rest of this entry