I am guessing you have probably either heard or read quite a bit about the infamous “lists” that network marketers often refer to and if not don’t worry; you will have a better understanding of it by the end of this article. I have been in networking marketing and home-based businesses and such for quite some years now and cannot even begin to count the number of times I have heard about list building; and honestly I didn’t have much of a clue what people were talking about, just that they had some special kind of list building that helped them make (or supposedly make) tons of money. One business associate I personally know used to talk about her list all the time and how she had hundreds of people on it – or was it thousands?! I just know that finally I got frustrated with her and her success stories, so I would jokingly say “well it is because of your LIST!” She had a very intelligent come-back that shut me up, which was “I had to work for years on this list…did you think I was born with it?!” Read the rest of this entry
Archive for April, 2011
It can be said without doubt that list building is still the heart and soul of Internet marketing, and the saying “The money is in the list” has not lost its importance. It is a fact that marketing to existing customers is considerably easier than getting new ones. Once you have established a relationship with your subscribers, you will definitely realize the great benefit of having a list which will allow you as a marketer to contact your customers repeatedly, introducing special offers and making some sales. Still, there is certainly a question most people starting in Internet marketing are having in their minds: What is the right basic list building process, what do I need and how to build an email list at all? Setting up an opt-in list can be a bit of a difficult task initially as well as it is quite important to understand that in order to become successful in email marketing you have to set up your campaigns properly right from the start.
When you have an opt-in list you can use it to drive instant traffic to websites provided it’s suitable for your targeted subscribers. The advantage is you can do this without difficulty any time you want or need traffic. And it is free traffic with no need for writing lots of articles or making numerous forum and blog posts. Always bear in mind, building an email list means creating a valuable asset. In other words, you are actually investing in your future. Read the rest of this entry
You have surely noticed by now that one can generate serious money through email marketing. A proven strategy is to offer a small reasonably priced product, then you collect the buyer’s email address. Further on you will use this list to market to its subscribers additional products, which most likely have a higher price tag. The point here is that those people who have bought from you before, have confidence in you and might buy from you again. However, like always, there are two email marketing strategies available, a good one and a bad one.
Don’t assume that because someone has subscribed to your list, in fact, indicates that he or she would like to hear from you daily. And this applies to emails containing solely good content as well. Mailing out emails with excellent and beneficial content on a weekly base might be a better idea. Quality is the key issue here, not quantity.
Ensure that you provide much more to your subscribers than just hard selling something. The more practical help and tips (and maybe the occasional freebie) they will receive, the more likely it will be that they will buy from you again in the future. All this will show that you actually care about your customers. It is true, that it might be quite tempting, including a couple of affiliate links in each email. Then again, don’t be tempted, stay with the strategies that you know will work. Read the rest of this entry
In the world of Internet marketing, it is no hidden knowledge how rewarding an email list can be. Still, basically having an email list does not guarantee anything automatically. The point is, you need to build a strong relationship with your list. Once they trust and know you, you will be in a good position to enjoy ongoing growth and earnings for quite a long time. There are various essential concepts and procedures you should understand and, most importantly, you have to take action if you want to be successful in your list building effort.
Every person on your marketing list stands for a specific amount of value to your business. This is an important point you need to understand. In fact, regardless of what your business provides in terms of available products or services to market, your subscribers have a life long value for your business. This means primarily just how much profit each person could possibly represent if they would stay a typical period of time on your list. This is crucial to know, simply because it will help you to estimate your business marketing expenses a lot more accurately. For instance, you can invest a certain amount on advertising, and if you just break even to gain a subscriber you will know that everything they purchase after that will be profit for you. Read the rest of this entry