Perhaps the biggest myth in all of SEO techniques is the idea that any one aspect of it is “all-important.” It is all important. SEO is an organic process, so the idea that one part of it, to the exclusion of everything else, is the key to success, is definitely a myth. SEO itself, in all of its aspects, is the key to success.
By comparison, what do you think is the most important organ in the human body? Is it the heart? Is it the brain? The liver? The kidneys? The fact of the matter is that all of your organs are there for a reason. Without any one of them, there is a good chance that you would be dead.
The same is true for SEO. There is no one aspect of it that can stand alone and give you success. Anyone who says so is a flat out liar.
According to Google, “content is king.” However, without a high page ranking, your content will never be seen. Content by itself will not get you a high SERP rank.
Keyword placement is important to SEO. Still, it is not a stand alone technique for getting rank. In fact, if you have keywords and no content, you get shuffled over to the ignore pile, and may be banned altogether. Besides, no one will want to look at a webpage of just keywords. Read the rest of this entry