Once you have conducted your research and have formulated your competitive intelligence, you are ready to take the first step forward to a successful niche marketing. Dominating your niche market is a process, and the worst thing you can do is get “comfortable” with your marketing. It must be consistent to be effective.
There are seven important steps in the process of dominating your niche and your marketing efforts. Follow these steps, and you will increase your chances of prospering. Ignore or skip a step, and it could affect your total niche marketing plan.
1. Create your celebrity.
Reputation means everything in Internet marketing. Establish yourself as an authority, offer free advice and brand your name. Take advantage of Web 2.0 to create brand recognition. Blog, post videos to YouTube and do interviews to enhance your reputation. Web 2.0 is your key to creating visibility. Read the rest of this entry