Quite simply explained, niche marketing is when you have a selected group of people that you are choosing to target as potential customers. A niche market is a smaller portion of the larger base of customers. Businesses choose niche marketing when they know that there is a specific niche group within this large customer base that is not getting their specific product or service needs fulfilled.

When you are using niche marketing as part of your Internet marketing strategy, which is extremely popular these days, you are finding a way to maximize your global exposure. You learn how to use search engines, websites, blogs and so many more tools that allow you to directly target a particular niche group. Niche marketing is a rather simple concept to understand if it is explained properly.

Your first step is to identify the particular niche group that you need to target. Let’s say, for example, that you are trying to market a group of tools and products that are designed for people who need information about working from home. The work from home area is a large base of customers. What you need to do is narrow down the choice to a particular sub-niche of that group, like affiliate marketing or freelance writing. Your new niche marketing efforts will be targeted to this specific smaller group, while still remaining a part of the larger customer base.

Once you have identified the group that you want to target, you can then start your research. You need to know how these people work as potential customers. Your niche marketing research should be focused in finding out specific information like what this group is interested in buying the majority of the time, how they use the products that they are looking for, and if they have a tendency to be repeat buyers. All of this information is significant to your niche marketing efforts.

Another important aspect of successful niche marketing is the domain names and keywords that you are choosing. Keywords must be thoroughly researched so that you can find the best suited ones for what you are trying to accomplish. Your domain names should also show this same keyword research. For example, if your niche marketing is comprised of tools, services and products designed specifically for freelance writers, your domain name should say something about freelance writing or writers. Your domain name is one of the crucial aspects of where your website gets listed on search engine results.

A lot of confusion about niche marketing is centered around the rumor that in order to be successful you need to have dozens of websites, just as many blogs and even more affiliate products. None of these things is really the case with niche marketing. It is possible to be successful with one website and blog combination and only a small handful of affiliate products. What dominates your success in niche marketing is the research that you have done to ensure that you are hitting a target market that has an immediate need for what you are offering.

Having the bad Internet marketing strategies can ultimately ruin your business. There are many mistakes Internet marketers make when they first started out in this industry. Here are some of the bad Internet marketing strategies they used as a mistake in running their own business.

1.The Wrong JV Strategy

When Internet marketers first started out, at some point in time, they figured they need help. Help to set up their website, create their own e-book or to sell their product to a large list in order to gain more profit. Let us take the scenario of wanting to sell their own products to someone else’s list. A list is a list of email addresses of the people that has subscribed or opted-in to promotional email newsletters that have information of value. Having a joint venture partner who has a large list sounds good to be true, because the probability of making a huge amount of profit is very high.

However, the mistake that some Internet marketers do is that they promote a product that is contending with their JV’s product rather than complimenting them. For example, if I am your JV partner, and I am promoting a copy writing course to my list, but you want me to promote your copy writing course as well that clashes with some of my copy wrting training fundamentals, what were you and I am thinking?

What we should do is to promote our products that compliment to one another. So, if I am promoting a copy writing course to my list, you can promote a copy wrting e-book or software. Thus, wouldn’t you imagine that there would be more credibility in our products, sales would be much more effective and the profit could be easily split?

2.Leaving Your Pay-Per-Click Ad At That

One of the most biggest mistakes Internet marketers make is not testing out their ads for their effectiveness in click through rates and website conversion. How a pay-per-click advertisement works is that for every click your customers clicked on your ad, you will have to pay a few cents. What some Internet marketers do is that they create an advertisement and just leave it for targeted traffic to come to their sites, but they do not test out other different ads that have the potential to bring more targeted traffic, but induce less cost.

I like to use Google Ad words because the changes I make in the ad take place immediately rather than waiting a couple of days at other pay-per-click engines. What I recommend you to do is to change the style and words of your ad at least once in two weeks. At the same time, take note of the traffic and website conversion rate. A website conversion rate simply means the number of your visitors that turn into your customers. Do this Internet marketing strategy for three different ads that promote the same product and compare them to one another. The ad that gives you the highest number of traffic and website conversion rate is the ad that you should be using for that product.

3.Not Being Honest In E-mail Marketing

Internet marketers build large email lists to promote their products or to provide them with freebies, newsletters or advice based on what their customers are looking for. However, some Internet marketers are dishonest in the ways of email marketing. They will re purpose or sell their lists to other internet marketers of another niche and their customers will eventually receive emails that did not opt-in for.

This is an act of not respecting customer privacy, and you can be labeled as a spammer. What you can do is to find a JV partner of the same niche as you’re in and ask if he could help you promote your product in his list. As a reward, he gets commissions for every product, he has sold in his list.

Besides these three bad Internet marketing strategies, There are many other strategic mistakes that people do not realise that could harm their business. This is often overlooked because making money is utmost on their minds. I’m not saying that you shouldn’t be thinking about making money, I’m saying that you should be making money the smart way. Discover from other internet marketers the mistakes that they have made throughout their Internet marketing journey and learn from it in order to prevent your business from unforeseen circumstances.

I want to market my affiliate program ,how do i arrange for joint venture partnership with webmasters & list owners

Contact the Small Business Administration and ask for an application to file for a joint venture. Then advertise for anyone will to join with you in a joint venture. Layout your plans and see if they are willing to go in with you. I suspect that you will need a lawyer eventually,so why not get one at the outset. You will be protected that way. If you try it yourself, you will have a fool for a client.

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Learn the joint venture integration marketing tactics to build your list and make you more sales! http://www.JointVentureSeeker.com

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Did you ever wonder how the big boys in Internet marketing build lists fast?

I’m pretty you know by now that building a list of subscribers is one of the MOST important parts of your online business if you want to make any real money.

If you don’t know that, let me remind you that the MONEY is in your LIST that’s why your credibility and relationship with your subscribers is vital.

I’m not going to explain why and so on, because I don’t want to lose focus. What I want to share with you is one of the best list-building strategies I’ve personally used, and it built me over 1500 targeted subscribers in less than 1 week!

If you want to build a list quickly with targeted and responsive subscribers, I strongly urge you to use the co-registration joint-venture list building strategy.

Damn now that’s a long name for a strategy! Here’s a great example of a co-registration joint venture which takes up a bit of time and effort but is really worth it in the end – you could set-up a free giveaway site. A bunch of people get together to offer their best products to everyone’s subscribers – all they need to do is fill out a form to get them.

I know it works because I’ve done it with one of my previous campaigns.

Here are the details on how I did it so that you can copy it in whatever niche market you are involved in:

1. Contact 10 Joint Venture partners or any number of partners you want to have. The more JV partners you have, the more subscribers you’ll gain, but you risk getting less targeted subscribers.

Here’s why:

If a subscriber subscribes to 10 lists, it’s a very high possibility that he (or she) will unsubscribe because of too many subscriptions. However, if you have 5 JV partners, he’ll be receiving emails from 5 people only. The only problem here is that you’ll only have 5 people to promote the promotion for you.

2. When you contacted your potential JV partners, you MUST state very clearly:

i. What are the benefits that they can expect? Can they make money? Can their list grow? ii. What they are expected to do. If you need them to email to their list, tell them so. Don’t do it at the last minute.

iii. What do they need to offer to be in this promotion? Normally, each of the Jv partners will offer a product to entice the subscribers to subscribe to their mailing list.

3. Prepare all the necessary materials. These will include:

i. Creating the webpage where anyone who is interested in getting the products offered for free can subscribe to the contributor’s (your JV partners) list.

ii. Programming a script to make sure that it’s working perfectly that each subscription will go to your JV partner.

iii. Email templates for your Jv partners to send to their subscribers.

iv. Email support for the new subscribers. Sometimes, they might face challenges like failing to subscribe or trouble with downloading the products. It’s your responsibility to manage all of these.

4. Thanking your Jv partner. You’ll probably agree with me that you managed to build a list quickly with targeted subscribers is because of the help you get from your Jv partners. Tell them how much you appreciated their help and if possible, offer an extra incentive to them. You can promote their products to the new list that you have built from this promotion to show your appreciation for your Jv partners contribution.

Now that you’ve got yourself a great targeted list of Subscribers the next step is to keep them coming back, for A loyal list will bring in the money in future.

One of the best places to find cutting edge information on the latest Internet Marketing techniques is a website called the Affiliate Classroom. They have a multitude of E-books and libraries for hours Of reading pleasure. Here’s a link to join their very helpful free mailing list. http://tinyurl.com/dt4rb

To your success in the future. Regards. Ryan Blake.

Beyond all the hype, what makes a viral marketing campaign successful? While many factors come into play, I believe that a desire to help others to succeed is the most important piece of the puzzle. In that spirit, here are eleven ways to succeed brilliantly with viral marketing.

1. Give people an opportunity to make more money than you do-much, much more! Operate with the mindset of a franchise owner. Mcdonald’s only keeps 3 of the profits from its many restaurants, but takes in billions of dollars every year!

2. Create a “mini-system” that people can easily apply to start profiting almost immediately. Give them every tool they need to start giving a free item away.

3. Put the “duplication factor” into play, again in the spirit of a franchise owner. Create a proven system for wealth, keeping a small percentage of the profits, and let people teach one another the system, or give them a central location they can come back to again and again for training.

4. Be a kind of “mentor” to the people that you want to give away your free items. Constantly help them to succeed, and by doing so you will succeed greatly yourself.

5. Develop a relationship with whoever you would like to give your free items away to. They will in effect become loyal to you because you have demonstrated your willingness to serve them.

6. Occasionally e-mail your list with updates regarding the viral marketing campaign. Always keep it fresh, so they stay excited about it.

7. Constantly refine and improve on your viral marketing efforts, and also add to them as well.

8. Help people to create their own viral marketing campaigns in a manner that benefits them as well as you.

9. Sell your product and offer generous affiliate commission to entice people to promote it.

10. E-mail newsletter owners (make sure, they don’t mind you e-mailing them) and give them an incentive to be part of your viral marketing campaign.Explain the benefits. For example, how much they can profit by taking part in your viral marketing campaign.

11. Line up joint venture deals that allow your joint venture partners to profit immensely-give them a lot while you take a little.

Success in Internet marketing, and in anything else in life, requires ingenuity, creativity, determination and drive. I wish you much success with your Internet marketing campaign.

“He who has a thing to sell, and whispers it into a well, is not as apt to make a dollar, than he who climbs a tree and hollers.”

This information is based on my experience over many years of doing business successfully in Africa, Canada and the United States Sates, using the leverage of Joint Ventures, incorporating the Mastermind, Strategic Alliances and Barter to do business and create value and wealth with no money and no risk. Tried and tested, proven in the field with thousands of business owners, these principles work on one condition: You can only succeed in Joint Ventures with people who are honest, professional, smart and disciplined. Once you have found people like that, JV’s can open the doors to unlimited wealth and success for you.

Joint Ventures work when people realize that we don’t have to own skills, money, employees, inventory or other resources in order to do business, create value and make money. And it can be done VERY FAST if we use existing resources.

Your business can skyrocket to new levels of performance and profitability using Joint Ventures. The purpose of Joint Ventures is to access new markets, grow your business and access new competencies, while leveraging your hidden assets and business partnering to optimize sales and profits. Don’t create competencies; borrow them. Don’t compete; partner. Two companies essentially spawn a new company. One plus one equals three through synergistic and exponential growth. Joint Ventures inject new energy, excitement, commitment, loyalty, purpose, optimism, enthusiasm, creativity and fun into businesses. This increases value and thus profits. From Proctor and Gamble, Wal-Mart and Pfizer, to Sony, Tom’s Corner Cafe and Bert’s Dog Grooming, business owners are discovering the magic of Joint Ventures. In fact, you don’t even need a business, a product or a service to make money from Joint Ventures.

If I was to add Bob’s dog grooming services to Alan’s Animal Hospital and everyone (me, included) got a piece of the action, I could literally start earning money immediately. The distribution channel is already in place. The overhead is already paid for. This is incremental business with the corresponding high profit margin. All Alan has to do is offer each of his clients the option to use Bob’s dog grooming services. He could hand them a discount voucher or merely a flyer. That is additional business for Bob, with no cost of sales (acquisition cost) at all. Bob has already paid salaries, rent and other overhead, so it’s found money for him. He pays you and Alan a commission on all the business thus generated. Everyone wins. This money is 100 profit in Alan’s hands. Furthermore, at no risk, because you set it all up.

Joint Ventures can be very simple or more involved, but they usually cost very little to set in place, because most of the infrastructure already exists. If I sell landscaping, I can piggy-back my service on a realtor’s services. Alternatively, I can TRIANGULATE that deal I don’t have to own the landscaping service or be a realtor to make money from that JV.

“Whatever you vividly imagine, ardently desire, sincerely believe and enthusiastically act upon, must inevitably come to pass” Paul. J. Meyer.

Napoleon Hill educated millions on the power of the Mastermind. He said: “The ‘Master Mind’ may be defined as: ‘Coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.’ No individual may have great power without availing himself of the ‘Master Mind.’”

“We do not conquer mountains, nor tame elements. The true conquest lies in penetrating the mental barriers; those self-imposed limitations that we carry in our minds.” -Sharon Wood (First North American woman to the summit of Mt. Everest)

Together, we can do amazing things.
Tap into other people’ goodwill, database, capital, time, distribution channels, sales efforts, everything. Up sell existing customers on a new, additional product or service. The sky’s the limit.

Do you have or control anything that other JV partners would want?

The KEY is finding Good, Honest, Smart people. Start with people you know and trust: NEER: Naturally Existing Economic Relationships.

Talk in the other person’s interests, not your own:
When we understand that people are basically self – interested, and that they don’t care about what you want, but rather about what they want, we should change our approach. Instead of thrusting your business card at someone and telling them how great you are and begging for their money, smart operators think about what THEY want.
Imagine your response if someone was to approach you with the following pitch:
“What can I do to help you achieve your goals? How can I use my resources and the resources and hidden assets of my network of associates, friends, family, customers and vendors, to help you? How can I utilize my distribution channels, relationships, underutilized assets, salespeople, personnel and equipment, to generate more business for you?” I’m sure very few people, if any, have approached you in that way, right?
By the same token, you could approach someone with this offer: “If I bring you access to markets, prospects, buyers, customers, advertising, that you never had and I turnkey it all, can I have 50 of the profit?”
You’re offering Found money incremental profits and no upfront costs or risk.

If you want to open the door to JV’s with successful people, you have to differentiate your approach. They’re being hit on multiple times every day, but few if any are using this approach. Do your homework; study their websites, Google them, do your research and due to diligence and be well prepared for your meeting. Forget about what you want and concentrate on looking for ways to benefit them. You will definitely get their attention. That’s why my website is called, DollarMakers.com
Let’s look at some FREE options for promoting and selling services and products:

Remember, you don’t even have to own a business to make money from JV’s, but it does help to have one.

1. Use your own, or others’, E Newsletters (e-zines). The two e-zines that I write (Eagle Attitude and Entrepreneur Newsletter) each reach over 6,000 people internationally every week. My cost to have an e-zine sent out every week is only 50 per month! Regular information that is actually READ, ids a powerful communication and selling tool. Use others’ e-zines I write for someone else’s e-zine that reaches 20,000 people per week. That’s great free exposure for me. Other people use my articles free of charge, in exchange for displaying my contact information and giving me credit for the writing.

2. Use a BLOG mine works well for me, and I use my e-zine articles on it. It’s FREE!

3. Use a website. www.jvwisdom.com has made me hundreds of thousands of dollars in sales.

4. Give away free reports and e books like this one free advertising and you get to create massive credibility. (Given that you know what you’re talking about.)

5. Give away or sell audio CD’s, or have them available free of charge in audio streaming on your website.

6. Give away free CD’s and charge for Shipping and Handling to cover your costs and even make a profit. Team up with others who already have CD’s made. Use my CD’s to market your business. I can show you how to do that. Use other people skills, competencies and resources.

7. Offer to convert other people’s inactive customers into active customers for an on-going piece of the action. This idea, alone, can be worth a fortune to you, when you consider the amount of customer attrition going on.

8. Piggy-back your product or someone else’s product, on to existing sales streams and have someone else’s sales team sell your products and services as an add-on to their existing sales.

9. Convert unconverted leads or triangulate the deal. Switch leads between two realtors and take a piece of the action.

10. Find people who have products they can’t move, get the products on consignment and sell them through other people distribution channels on consignment! No risk.

11. Create multiple add-on sales options wedding planners, lube centers, webmasters, courier services and home improvement services are great for this.

12. Buy and resell advertising space and / or services.

13. Offer Free Seminars either you do them or have someone else present them.

14. Sell Bill’s CD’s on consignment through Jack’s gas stations.

15. Free Conference Calls are very powerful selling tools. Interview experts and they will help you sell. You don’t need any skills or money use other peopleskills time, energy and money. Bundle your products with someone else’s every time they sell a course, they can include your CD’s!

16. Join forces with your competitors together you can accomplish a lot more.

17. Share advertising space, mailings, seminars, radio and TV time and database communication.

18. Use Gift Vouchers give away samples of other people services and take a piece of the resulting, ongoing business. Carpet cleaning, accounting, consulting, car services,

Always ask yourself, “What does the other party REALLY, REALLY want? What is his or her HOT BUTTON? And always ask them, “What will it take?”

Simple Examples:

1. I gave a restaurant owner 400 free paper placemats, each including some nice graphics and interesting information, PLUS a pitch for my business broking services and my contact information. I also gave him a gumball machine full of gum, with an advertisement for my business services right on top of it. He will get paid a generous commission on any resulting sales.

2. With my friend, Antonio, we created an amazing marketing package for small businesses including 11 CD’s, a powerful marketing program worth 900, plus six months of conference calls and a two day convention in Vegas, all of which sells for just 695.

3. I’m not a realtor, but I recently earned a few thousand dollars on a simple referral to realtor. I do the same with websites, cars, you name it. I don’t need an office or employees, and I can work form anywhere in the world where I have access to a telephone and the Internet.

I have been arranging JV deals, since I was at high school. I was seldom at risk and my business has been thriving for 18 years because of this simple, yet highly effective mindset.

If you qualify, I can show you how to create a joint venture with me, using your existing resources, in one hour. It’s easy to do and it works well, with virtually no cost or risk. It’s a true Win/win deal.
BARTER is a form of Joint Venture.

Leverage and barter underutilized goods, resources, services, capacity, raw materials, storage space, a sales team, personnel, intangible assets like distribution capabilities, etc..

In the 1970′s, Chrysler had 10,000 small cars they couldn’t sell. They exchanged those cars for radio & TV credits all over the country, to be used over a five year period, and traded the cars at full retail. (Window sticker) Their money was tied up in the cars. They weren’t spending cash on the advertising. The radio stations were selling unsold, future time and getting the cars right away.
Chrysler took the advertising credits to the bank and got money on them to pay for the manufacture of more cars that were sold with the advertising, so the bank financed the whole program! The radio and TV credits appreciated in value over the five years! That’s leverage.

Restaurants a 10 meal costs around 3. The restaurant can barter that for 10 meal for 10 worth of radio advertising or whatever, so they’re saving 70! Plus there are incremental sales people buy drinks, tip waiters, new customers are generated that continue to spend money. The gift certificates are called SCRIP in the Barter business. The advertising they bought brings in more customers. A lot of the meal vouchers are never cashed in this is called BREAKAGE. Remember, the overhead is already covered electricity, server salaries, uniforms, telephone, etc., is already paid for, so the profit is high.

A commercial printing business has staff and machines on hand but not is fully utilized. His only cost is the paper and ink. The rent and payroll is already paid. So he can produce printing very cheaply and trade it for things he needs now, without using cash.

Soft dollars and hard dollars: Trade TV sets that cost 300 at 1,000 retail, for hotel rooms that cost 7 and retail at 100. Both win. Soft Dollars are Barter Dollars and Hard Dollars is cash. Conserve your cash by setting up barter deals.

HOTEL EXAMPLE trade room for 100, cost is only 7.
If the average person spends 50 in other services that the hotel has, and your cost is only 7, you’ve made extra cash right away, plus many gift certificates never got utilized! Furthermore, you got 100 retail value in barter! And you can sell bartered goods and services for CASH.

A Beverley Hills hotel was bought out of Chapter 11 and immediately issued 3 million worth of rooms, food and drink credits to be used over a five year period. Scrip brokers bought it up for 1.5 million in cash. They cash converted future rooms.

Cash converting means trading for goods or services and then immediately selling those goods / services for cash.

Advertisers of a Shopping Mall set up a deal to pay people back the money they spent in the mall. “Prove you spent 1000 in the mall, and we’ll give you 1,000 in cash!” This creates what we call THE FLOW it’s ongoing, resulting in business from barter. Store owners in the mall happily paid for advertising because they knew that, this way, it was much cheaper they only paid for the cost of goods sold (They reimbursed the retail price) so this was cheap advertising it forced people to buy in the mall.

Dentists and doctors, chiropractors and consultants, couriers, web masters, writers and such trade or barter services. I know a dentist who traded dental work for radio advertising.

Instead of using cash and time, spend more time thinking about value and JV’s!

You can exchange apartments for services and pay your employees and vendors with barter and apartments,

Barter SCRIP is like printing money. It can be transferred and assigned – it’s legal tender.

Scrip Expiration dates the further out, the better there are many permutations. BREAKAGE is the barter credits which aren’t used up to 40!

SET up a barter deal and take a piece of the action/ savings in cash or in scrip that you can convert to cash.

Remember: The key to successful JV’s is the people who are involved. Integrity, Professionalism, Punctuality, Accountability and Passion and Generosity are essential ingredients. JV’s is the way business is being done by smart people. Join us and take advantage of this wonderful tool.

Is your business struggling in the new economy? Perhaps you are
scratching your head for ideas on how to win more sales or
wondering how you are going to prevent your business from
falling behind those of your competitors? If this sounds like
the predicament that you find yourself in at the present time,
then about the best thing that you can do is to start a joint
venture!

What is a Joint Venture?

Joint ventures are business collaborations made between
companies that have a natural synergy and a common desire to
succeed. If you want help breaking into a new market or are
looking for a compatible product to upsell to your clients in
return for a slice of the profits, a joint venture will deliver
this and more.

Here are the top 5 reasons why a joint venture could be the
tonic your business requires.

1) Joint ventures allow you to acquire more customers:
Establishing a joint venture with a suitable company could give
you access to a whole new database of potential customers.

2) Joint ventures can help you retain existing customers:
Products and services offered by joint venture partners that
complement those that you sell through your business will give
you the opportunity to make more sales with your existing
customers.

3) Joint ventures provide the opportunity to diversify: Business
diversity is key to a company’s success. By setting up joint
ventures you are diversifying the routes taken by your customers
to reach you. This means if one route fails to perform you have
back ups in place!

4) Joint ventures enhance company credibility: Choose the right
joint venture partner and your business could benefit from a
heightened profile in your industry.

5) Joint ventures reduce business overheads: A joint venture can
help you double your customer database but half the amount you
spend on marketing your business to those customers!

So, where do you find a suitable joint venture partner? Joint
venture partners can be found at http://www.jvbase.com

What is the fastest way to get clients without spending a lot of money on advertising? One word, referrals! Yes, its a proven fact that if you can get your existing clients to refer their friends, family, and work colleagues etc to come and have a massage with you AND get them to start referring also, your practice will grow much faster than using any other marketing method, and at little or no cost.

This is simply because a recommendation directly from a friend, family or colleague has far more weight

than the most elaborate advertising campaign that money can buy. It all comes down to trust. Before someone will climb on your massage table, they must have enough trust that you are professional, that you are good at what you do and that you will take good care of them.

So when a new client has a treatment with you and loves it (because you always give your best), that builds trust. Afterwards, if they talk to someone they know (who trusts them) about how great the treatment was, that trust of you is transferred. This is what makes word of mouth marketing so powerful. On top of this, if you can give your clients incentives for referring people to you by starting your own Referral Rewards Program or Referral Appreciation Program, you can greatly speed up the process of getting clients into your businesses and onto your table. If you do not currently reward your clients for their referrals, you should definitely start!

Now if you are just starting out as a massage therapist, you might well be thinking, That is all well and good James but I do not have many (or any) clients yet, so how am I supposed to get referrals from clients I do not have? I hear you. Fortunately there is a solution. If you do not yet have many (or any) clients of your own, what you need to do is to network with other health practitioners and businesses that do.

Bottom line, we are surrounded by many other businesses/practitioners that already have hundreds, if not thousands of clients on their books that would no doubt be interested in receiving massage.

What we want is for these business owners / practitioners to give us access to their list of clients so we can attract as many of them as possible into our business and onto our table.

You are probably thinking, why on earth would anyone ever give us access to their clients? Well under normal circumstances they would not, but if the right approach is taken, you would be surprised at just how accommodating people can be.

What I am talking about here is Joint Ventures and while this has such a corporate sound to it, its really just businesses working together to create what I call win-win-win situations for everyone involved: your business, their business and their clients/customers.

So let me get right to the point and see how as massage therapists, we can specifically use the power of joint ventures to unlock the door to a steady stream of new clients.

Many of you will already know that one of my favourite Joint Venture methods is the Endorsed Offer. I have had great success using it here on the Gold Coast with Chiropractors, Naturopaths and Hairdressers.

Let me explain how it works.

The goal of this strategy is to get the Hairdresser (for example) to make an announcement to his/her list(s) of clients, endorsing your massage service.

The thing is, success in any business is built on solid relationships and the Hairdresser (or any suitable business for that matter) will only do this for us if endorsing us will make their relationship with their clients even stronger (and in the process make them look good!).

The way we can make this happen is by creating a win-win-win situation by offering a valuable FREE Gift that the Hairdresser can offer to his/her clients.

My favorite valuable gift to offer is a FREE 30 minute massage.

The Hairdresser gets to offer this to his/her list of clients, as a special thank you for their support and you get the benefit of having highly targeted leads actually getting on YOUR table, which is exactly what you want!

Plus, his/her clients get a FREE massage! Its the ideal win-win-win situation!

Now if you are thinking that giving away FREE massage is a crazy idea, then you are not taking into consideration the potential Lifetime Value of the client.

Think about it for a moment, if the Hairdresser sends out your offer to 100 of his/her best clients and out of that 100, only 20 take you up on your offer, then that’s 10 hours of your time and effort (20×30 min sessions) in massage for $0. That doesn’t sound good at all, does it?

However, if just 2 of these 20 become regular clients that book in for a $50 — 1 hour massage once per week, then that initial 10 hours of your time and energy is now potentially worth $5,000 per year to you, for potentially the rest of your career!

How many of these kinds of clients would you need to be making your ideal income? 10, 15 maybe 25 if you are really keen to work.

So, it pays to look at the big picture i.e. the potential Lifetime Value that someone can bring to your business, especially when you are first starting out and have ZERO CLIENTS.

Something else to consider here is once someone gets under your magic hands for 30 minutes, do you think at the end of 30 minutes they might like to extend the session to the full hour? Pretty good chance they would and without needing too much persuasion either!

Believe me, I did this a lot when I first started out and more often than not I was able to convert a complete freebie into a paying client. Albeit at a 50% discount, but a brand new paying client nonetheless!

Whether or not you have been able to convert them into a paying client, you will have at the very least made a new contact that you can then market your massage to for the rest of your career, provided they loved the massage.

The next step in the process is to send out a hand-written thank you card couple of days later to each person who received the free massage, thanking them for coming in and trying out your service. Inside the card you should include another free gift voucher that they can then give away to someone they care about and the referral process continues.

If you continue to repeat this process by approaching several different non-competing businesses (i.e. businesses that complement what you do, but do not do what you do) and getting them to endorse your service to their clients, you will find that clients will start to literally flow into your practice.

In fact, I would go as far as to say that if you did nothing else but seek out Joint Venture partners and used methods like the Endorsed Offer, I have just explained above (there are loads of different Joint Venture options by the way), it would be more than enough to build a thriving and successful practice! You then need to make sure that you keep them coming back by providing excellent bodywork and following up on a regular basis, via your newsletter for example. That is the subject of a whole other report.