How many times have you heard an internet guru telling you “the money is in the list”? The truth is, they are right. You need a large and active list to be successful, but you also need a solid plan to build that business.

Unfortunately, telling you that you need a big and active list is not the same thing as telling HOW to build that big list that is filled with active customers.

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One day my Internet marketing friend told me, “The real money is in opt email lists, and you know what, dude? You need to start building.” Build? What was I in construction? “No, dude, you build opt email lists, you know, with an auto-responder!”

It sounded dull and boring. Even so, my friend mentioned it again some weeks later. “Dude, you get people who come to your site and buy, then they leave, and you don’t see ‘em again. Forever! Then you have to work hard to get another customer. But if you have your opt email lists set up, you can sell to the same customer over and over.”

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