I am guessing you have probably either heard or read quite a bit about the infamous “lists” that network marketers often refer to and if not don’t worry; you will have a better understanding of it by the end of this article. I have been in networking marketing and home-based businesses and such for quite some years now and cannot even begin to count the number of times I have heard about list building; and honestly I didn’t have much of a clue what people were talking about, just that they had some special kind of list building that helped them make (or supposedly make) tons of money. One business associate I personally know used to talk about her list all the time and how she had hundreds of people on it – or was it thousands?! I just know that finally I got frustrated with her and her success stories, so I would jokingly say “well it is because of your LIST!” She had a very intelligent come-back that shut me up, which was “I had to work for years on this list…did you think I was born with it?!” Read the rest of this entry
e-mail marketing Archives
It can be said without doubt that list building is still the heart and soul of Internet marketing, and the saying “The money is in the list” has not lost its importance. It is a fact that marketing to existing customers is considerably easier than getting new ones. Once you have established a relationship with your subscribers, you will definitely realize the great benefit of having a list which will allow you as a marketer to contact your customers repeatedly, introducing special offers and making some sales. Still, there is certainly a question most people starting in Internet marketing are having in their minds: What is the right basic list building process, what do I need and how to build an email list at all? Setting up an opt-in list can be a bit of a difficult task initially as well as it is quite important to understand that in order to become successful in email marketing you have to set up your campaigns properly right from the start.
When you have an opt-in list you can use it to drive instant traffic to websites provided it’s suitable for your targeted subscribers. The advantage is you can do this without difficulty any time you want or need traffic. And it is free traffic with no need for writing lots of articles or making numerous forum and blog posts. Always bear in mind, building an email list means creating a valuable asset. In other words, you are actually investing in your future. Read the rest of this entry
You have surely noticed by now that one can generate serious money through email marketing. A proven strategy is to offer a small reasonably priced product, then you collect the buyer’s email address. Further on you will use this list to market to its subscribers additional products, which most likely have a higher price tag. The point here is that those people who have bought from you before, have confidence in you and might buy from you again. However, like always, there are two email marketing strategies available, a good one and a bad one.
Don’t assume that because someone has subscribed to your list, in fact, indicates that he or she would like to hear from you daily. And this applies to emails containing solely good content as well. Mailing out emails with excellent and beneficial content on a weekly base might be a better idea. Quality is the key issue here, not quantity.
Ensure that you provide much more to your subscribers than just hard selling something. The more practical help and tips (and maybe the occasional freebie) they will receive, the more likely it will be that they will buy from you again in the future. All this will show that you actually care about your customers. It is true, that it might be quite tempting, including a couple of affiliate links in each email. Then again, don’t be tempted, stay with the strategies that you know will work. Read the rest of this entry
In the world of Internet marketing, it is no hidden knowledge how rewarding an email list can be. Still, basically having an email list does not guarantee anything automatically. The point is, you need to build a strong relationship with your list. Once they trust and know you, you will be in a good position to enjoy ongoing growth and earnings for quite a long time. There are various essential concepts and procedures you should understand and, most importantly, you have to take action if you want to be successful in your list building effort.
Every person on your marketing list stands for a specific amount of value to your business. This is an important point you need to understand. In fact, regardless of what your business provides in terms of available products or services to market, your subscribers have a life long value for your business. This means primarily just how much profit each person could possibly represent if they would stay a typical period of time on your list. This is crucial to know, simply because it will help you to estimate your business marketing expenses a lot more accurately. For instance, you can invest a certain amount on advertising, and if you just break even to gain a subscriber you will know that everything they purchase after that will be profit for you. Read the rest of this entry
List building or email marketing has long been regarded among Internet marketers as one of the most beneficial marketing tools available – provided you approach it appropriately. A list, created the correct way, can expand your business as well as add success to your financial situation. It is a fact that several Internet marketers build a list without achieving their goal. There are quite a few causes exactly why that sometimes happens, and it is extremely hard to find out the key reason why any one specific business does not capitalize on their email list. If you are rather new to online marketing, it is advisable to take some time to understand a couple of tips ahead of setting up a list.
Look at it this way, generally there is a correct and a completely wrong structure with list building out there. For instance, there are a lot of people who choose to develop their own list, which is absolutely commendable on their part. Then again, they do not have everything set up before they get going. Therefore, just think what it could be like in case you start getting subscribers, yet you do not have all the processes in position. You do not have your complete autoresponders series created and loaded into your autoresponder account. Still, you probably have not lined up your promotional offer’s sequence as well. Consequently, this suggests you have not decided on what you will finally try to market to them. What else should be set up prior to getting started? Read the rest of this entry
Building a responsive opt in email list is a topic that I know quite a few people are trying to find out more about, and it is not always that easy to do successfully. Most do not take the time to give it a thorough approach, and they often miss out on what they need. I have put together some solid facts about creating opt in email lists, so just finish reading this to glean enough to begin forming a good foundation.
If you want real power in your online business, then it is paramount creating opt in email lists if you have not done so so far. When you gain trust and permission, then you can unleash your own brand of positive relationship building and marketing. If you want to market via email, then by law you need to have their permission. Developing relationships is really a smart way to start doing business and particularly in email marketing. The greatest reason so many email marketing campaigns fail is because the list owners have not built strong relationships. When you send your promo emails to a list with poor relations, you will never profit much from it. The obvious thing to do is to create simply solid and positive relations with your opt in email list members. Read the rest of this entry
Looking at email marketing nowadays you will quickly learn, that using the Internet as a means of making money is surely one of the best possible strategies, which can be successfully used to increase your income. And even more so than with traditional business, the Internet really allows you to make money more quickly. The issue that many people have, however, is that they hear how easy it is to make money online, and they expect a handout.
This is certainly not going to be the case – just like anything else in life, Internet marketing only pays dividends to those educated about the process and willing to put in the necessary effort and, most important, take action. But for those who have the due diligence to see success though, Internet marketing provides a way for individuals to give up their day jobs and begin a new and exciting online career from the comfort of their own home.
The key difference between people who succeed at an Internet business and the people who fail to generate revenue lies mostly in the approaches they take to online marketing. For instance, some tools and marketing tactics are simply more effective than others. And despite the varying effectiveness of these strategies, some marketers fail to employ the most proven effective methods. This situation of course raises the question of which marketing strategies have withstood the test of time and continue to bring Internet marketers serious income. Read the rest of this entry
So you have finally built up a list and you are excited. You have a large enough list that you think you can probably quit the day-job and make a living selling affiliate products or even your own.
But wait, unfortunately there is one small problem, your sales rates are abysmal! You have got less than one person in a hundred buying the products you recommend. Are your sales pitches really that bad?
So you go into your autoresponder dashboard and see that your sales rates are actually pretty damn good for the people who opened your emails. But your tracking is telling you that a lot of them just are not being opened.
Sure, a lot of people on your list only signed up for the freebie. This is quite normal. However, if you have got an abnormally small open rate, then it might be time to consider if your mails are going directly into the spam zone. But how can that happen and hurt your list building efforts?
1. Imagine one reader for your list. This may sound a little counter-intuitive at first. After all, you want tens of thousands of readers on your list, right?
Of course you do. However, you want to target like you are reaching out to one individual. This is a carry-over from offline direct mail marketing that works well with Internet marketing.
This does not mean that you have to assume your readers are all cookie-cutter drones. They are not, and you won’t make much money if you assume that they are. But everyone on your list is going to have certain things in common. These are the things that interested them in your list in the first place.
By this, I do not just mean that they are interested in one certain niche, sub-niche or type of service or product. They also have many of the same emotional triggers when it comes to what motivates them. Your market research should include a profile of important points about the people you are marketing to.
Then, when you write your list messages, imagine you are speaking to one person. This is a simple mental trick that really will make your messages seem to be speaking to each reader individually, hence it will increase conversions. Read the rest of this entry
Just because you have a substantial subscriber list does not mean generally that you are producing an income. They say the money is in the list, but list building goes just a little bit deeper than that! You could have a list of 10,000 subscribers however, if no one is buying anything what good is it.
Many times people focus on creating these massive lists, but they lose focus of what the list was for initially. Yes, it is to promote your products, but if your focus is merely on building a list, that means there is no focus on the subscribers. Let’s face it, out of site out of mind, can easily be applied to your list if you are not contacting them. In other words, if they do not hear from you, you are soon forgotten and that first email in six months might be replied to with an unsubscribe message. You have to put the same amount of work in to keep the subscribers interested as you did to get them in the first place.
Corresponding with your subscribers does not take a lot of effort. You want them to remember your name so when you promote a potentially profitable product they will say, “Oh I remember, that’s the guy that I purchased the great e-book from, I will try his product.” On the other hand, no contact and a high-priced item in their inbox will surely get the delete button. Read the rest of this entry