Sometimes there is a great deal of confusion between search engine optimization and search engine marketing. Although these online marketing techniques are quite different from one another, they share a number of similarities.
Search engine optimization (SEO) and search engine marketing are similar in many ways. Each online marketing discipline requires a strong understanding of purpose and functionality. The practice of SEO requires a basic knowledge of search engines and how they work at their core. Search engine marketing requires an understanding of online marketing and advertising.