by Jon Brown

Anyone who has looked into getting their website optimised for search engines will more than likely have come across the term backlink. A backlink is a found on other people’s websites, and are hyperlinks that link back to your website. Search engines look for these backlinks to determine the relevance of a website. The example usually used to highlight the importance of backlinks is the search term “click here”. If you look in google or yahoo for this term you’ll no doubt find Acrobat Reader at No 1. So how can it rank so highly for a keyword term that is of no obviously relevance?

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