by Michael Fleischner

On-page optimization is where you should begin a SEO campaign. What you do on your web site and various web pages has a significant impact on search engine results. Even though off-page optimization is a critical component for higher rankings, on-page techniques are essential for building a strong SEO foundation.

Here are a few SEO tips you can use starting immediately to make your site more search engine friendly and begin enhancing overall rankings on all types of search engines.

Optimize Your Web Site URL. When planning to build a new website, be very careful about the domain name you choose. Select a name that will be memorable and is something you want to build your business around. You obviously do not want to limit your options significantly. Do so can limit the future development of your business. You should however, include your keyword or keyword phrase in your URL if possible.

Optimize Your Page Title, H1 and H2 Tags. Create a title that is relevant to your site content and which is no more that 60 characters in length. The reason you want to limit the size of your title is because larger titles cannot be fully displayed on the search engine results pages. The reason why the title is so important is because it gives you an opportunity to display your keywords first.

The first headline that appears on your page should include your keywords and be in the form of a H1 tag. The sub text should be presented as a H2 or H3 header. This reinforces the importance of your keywords and indicates prominence oriented around the specific content included on your web page.

Optimize All Your Meta Tags. SEO experts continue to debate the value of meta tags. I can tell you that although meta tags including the title, description and keywords is less important that it was many years ago, but it still plays an important role in optimization.

Meta tags are used as a starting point and reference for search engines seeking to rank your website. Your meta tags need to be aligned to web site content and include your most important keywords. I suggest limiting your keywords to twelve and limiting your description to about 150 words. By doing so you eliminate the chance that a search engine considers your content as questionable.

Optimize your keyword density for Google, Yahoo and MSN. Creating a keyword rich content page is essential, but do not get carried away. Your keyword density should be between three and five percent in order to appeal to all major search engines. Some people believe that you could go as high as six percent for Yahoo optimization but Google seems to like pages that have a smaller keyword density. In addition to keyword density, focus on H1 and H2 tags and place keywords at the beginning, middle and end of your web page. This variety is helpful when signaling search engines as to the keywords that are important to your web page.

Varying Your Keyword Phrase. Each time you list your keyword phrase, change it up a bit. Rather than stuffing your site with the same keyword phrases again and again, use keyword variety. One way to do this is to add a word or two before your keyword phrase and after it. Creating variety is critical because it shows each search engine that your site is really about the core content you are promoting.

The most important part of any search engine optimization campaign is to make your site appear natural, present valuable content and follow on-page optimization best practices. If you use the above suggestions as a guide, you will be well on your way to a fully optimized website.

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