How I Found Search Engine Rankings

by Will Asphott

If you are looking for ways to increase your search engine placement, you are not alone as many people want to do the same so that they can bring in greater numbers of money through targeted traffic increases. A general background that understands how the engines work is vital in helping to improve your ranking. Search engines are the main way that websites get traffic and 60percent of that traffic comes from Google.

You’ll need to have a good understanding of how search engine placement works though finding and presenting the relevant information to potential customers if you want to be successful. This can be done one of two ways: either through robots, or through crawlers (also called spiders) that are more common.

Search engines use these spiders to index websites across the Internet. Your website will be searched with a spider after you submit your site, causing the pages to be searched and indexed. Spiders will search not only website content, but it will also read meta tags and links as well. Then the spider will return back with all the information it needs and deposits them where your data is being indexed. The spider is capable of indexing pages which your website links to also. But, some spiders only index a limited number of pages so do not create a site with hundreds of pages.

Since the spider does check back, any changes to your site should be eventually indexed as well. Frequency of those returns is determined by the moderators of the search engines. A spider is much like a book that houses the table of contents, content and references to other sites. Some spiders are able to index up to one million pages a day – such examples are Excite, Lycos, AltaVista and Google.

To get an improved search engine placement, whenever someone types in keyword into the search engine, the search engine actually finds the information that is closest to what the searcher is typing in their internal index. Since the search engines are not actually searching the Web, but rather the index, if a person types in “buy management book,” and your website has that as a keyword according to the index, then your page will be in the first page of results. Depending on which search algorithm you use, you will come up with a different ranking on the different sites.

Pay special attention to the frequency and the location of the keywords that you use. Ultimately, you want a keyword density of three to seven percent, so you can avoid being considered spamdexing.

Another thing that search engines analyze is how the links form and what the linked pages are about. Pages which are linked and have a greater degree in relation will result in improved search engine rankings. You can help your website get higher search engine placement if you understand the way that the search engine works and use those tools to your advantage.

About the Author:

So, if you like the idea of high rankings, but don’t really want to do all the annoying work for it like me, then I recommend you try linkvana, its the most powerful backlinks tool there is, and I have used it for over a year now. See my Linkvana review for more info on it.