Author: Brenda L Lawson

Discovering a profitable blog niche should be an action carefully researched before acting. If you’re only purpose is to start a blog about your family, then obviously it doesn’t matter what subject you cover. On the other hand, if you’re wanting to make money from blogging, the niche you choose is crucial. You’ll need to know how much competition there is in a niche, how well does it pay, are there any affiliate programs for your niche and so forth.

What I’ll be trying to do here is to get you thinking outside the box when choosing a profitable niche. I’ll show you that it doesn’t matter if you’re a new blogger to the Internet or a seasoned pro. My tactics will allow you to search out profitable niches in any field.

Categorizing Your Interest

One of the first considerations for a new blogger is his personal interests. This is important because a blogger who is passionate and knowledgeable about a particular subject will not only have an easy time coming up with ideas for new blog posts but will also likely be highly successful. This success will likely be attributable to the fact that blog visitors can sense his passion for the subject matter and greatly appreciate the knowledgeable posts which are informative and accurate.

The interests of the blogger may run the gamut from subjects which are widely popular to subjects which are of interest to only a small subset of the population. However, there will likely be interested readers regardless of the subject of the blog. Therefore, bloggers are not discouraged from opting to blog about even the most obscure subjects. However, bloggers who are seeking financial gain through high blog traffic should consider selecting a topic which appeals to a larger audience.

Sizing Up Your Competition

Once a blogger has selected one or more subjects he is considering for a blog, it is time to begin evaluating the competition. This includes viewing other blogs covering the same subject matter. This will not only give the blogger a good indication of if the market is already saturated with blogs on this subject and the quality of the existing blogs on this subject. Based on this information the blogger can make an informed decision about whether or not he feels capable of competing for blog traffic with the existing blogs.

What is the Purpose of Your Blog?

Another important consideration for bloggers is the purpose of the blogs. Blogs can be created for a variety of reasons including financial compensation, personal use or to promote a cause. Bloggers who are starting a blog for personal use may only wish to consider their own interests when starting a blog because they are not likely seeking high blog traffic. However, bloggers who are creating a blog for purposes of generating a profit or promoting a cause do have to consider factors such as the ability to generate blog traffic.

With that being said, it’s very important a new blogger choose an interest that is capable of driving traffic to their blog. The subject should be somewhat popular or broad enough where your message can reach a large audience. If you’ve chosen an interest of yours that you have knowledge in and are passionate about, then this step will be rather easy for you.

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