The World Wide Web is a fun place to explore because there are so many websites that are online anytime of the day, ranging from online services and social-networking sites like Facebook to simple blogs that can provide some useful information. You might be wondering exactly how these websites get famous. You can’t just launch a website in an Internet that is filled with thousands of other sites that may be similar to yours. Word of mouth and some online advertising can pump up your traffic for a bit, but you have to do it consistently if you expect hundreds of visitors to see your site every day. Think about how you discover sites on the web.
Yes, there are some people that may share some cool site links with you. As for other things, the most likely site that you will go to is the search engine. From there, you will type any keywords that you think will lead you to the site that you are looking for. The search engine will then return hundreds to millions of search results with some of the best sites often appearing on the first page. After you clicked on a link, you can enjoy the content.
If that site was your site, you can immediately see the potential in having your site listed in the search engine. If there are so many other people that are like you in using the search engine and search terms, your site would get so much traffic, and you don’t have to do a thing in spreading the word or advertising. Well, that is only partly true because advertising is still good, and you still need to do some footwork in order for your site to appear on the search engine. If search engines top your interests, you will have to enter the world of SEO or search engine optimization.
You may have heard of search engine optimization before, especially if you tried to get yourself into affiliate marketing or any online Internet opportunity that has something to do with referrals and the like. However, if you dive into those subjects, you may get confused with all of those business and marketing terms. SEO can sound complicated that way, but it doesn’t have to. Search engine optimization is best defined as a practice that involves making your website indexable for the search engines so people that actually type in related keywords can see your site.
You have to keep in mind that search engines do not have access to the four corners of the Internet. That would be like playing favoritism with certain pages and would simply be unfair to other sites. Search engines are not directories of sites but are actual websites themselves that send scripts called robots to scour the web for indexable content.
SEO is not by any means a necessity for having a thriving site with stable traffic. However, if you find yourself struggling to advertise your sites in different areas, SEO can serve as your fast-forward button because the results are faster. Still, you have to understand that trying out any of the SEO tricks won’t boost your traffic instantaneously. There are various other factors that can affect this, such as the type of site you are trying to promote. The idea is that when people start finding your site in the search engines, the traffic should increase exponentially. You can try some of the faster methods in bringing traffic, but there are fewer chances for progress to go any higher. There will never be that period where the traffic goes over the roof unless you plug in SEO.
As mentioned earlier, there are so many SEO guides on the net and possibly even more eBooks that span hundreds of pages. A good number of these guides is actually useful, but if you want to have the simplest approach, just continue to update your site with new content.
The thing with search engines, whether it is Google or Bing, is that they love new and fresh content. This is exactly why so many blogs exist today. Blogs are very easy to update and you do not have to constantly edit your site’s HTML just to show that new stuff has been added. Even if your site doesn’t need a blog, the most important thing is that you have a platform that is easy to update and easy for others to subscribe to. Popular blog platforms like WordPress are a good choice because you don’t have to worry about meta tags and the like which are also important for SEO.
The content plays a major role for successful search engine marketing. If you see various SEO guides that talk about content, you will often come across the importance of keywords. Yes, keywords are indeed important but getting too concerned about keywords too early can hamper your productivity due to all the confusion. It is also difficult to compete in a keyword perspective because there might be more popular sites that are nearly impossible to compete with.
However, not all hope is lost, all you need to do is write naturally because at the end of the day, you are targeting visitors and not search engines. You need search engines to attract people, but it will be the people that will judge your site and its content. So don’t worry about keywords for the time being and focus on quality content. Try doing regular updates in a single month period so you can move on to the next phase.
This is where word of mouth and direct advertising become more important. Search engines are not just after keywords when it comes to ranking. They also rank sites according to the number of inbound links. You can get an inbound link if a link to your site is posted elsewhere. Let’s say another blog gave you a shout out because your blog covers an interesting topic. That blog will paste a link to your website for others to click on. Having lots of these types of links are good, and you can work on those by resorting to forum and social media marketing because you can register and actively share links.
After that, you can start addressing the keyword’s situation by using a keyword tool such as Google AdWords Keyword Tool. Since you populated your site with tons of content, the keyword tool should give you some good keyword suggestions that are not highly competitive so your site stands a chance in getting a good ranking. Once you have those keywords, simply implement them in future updates, and you should have a good site that is optimized for search engines as long as you continue to get inbound links, advertise more, and keep updating.
|STOP – RESOURCES|
|Search Engine Optimization|
Filed under: SEO
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