PPC is one of the four basic types of Search Engine Marketing. PPC is also one of the most least expensive ways of targeted Internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 10 billion dollars a year, was around 8 billion in 2008 and was expected to increase to around 14 billion dollars by the year 2010.
Let us take a quick look at how PPC Search Engines work.
These engines create listings and rate them based on a bid amount the webmaster is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.
The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that has placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.
How do you make money by using PPC into your affiliate marketing business?
Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has click-through your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.
The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the click-through that your visitor will make on the advertisers site. Unlike some programs, you are not paid per sale or action.
PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitors who are not interested in your products or services. The same ones who leave your site and never come back.
You will not only get commissions from those who are just searching the web and finding the products and services that they wanted, but you will be able to build your sites recognition as a valuable resource. The visitors who have found what they needed from your site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products.
This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bidder listings, the advertisers account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers bid amount.
PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who have more tendencies to purchase your products and services.
What will happen if you when you integrate PPC into your affiliate program?
PPC usually has ready-to-use affiliate tools that can be easily integrated into your site. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website.
The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.
Think about it. Where can you get all these benefits while simultaneously generating some revenue for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.
Best know more about how you can use PPC search engines into your affiliate program than miss out on a killer opportunity to earn more money.
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