You have surely noticed by now that one can generate serious money through email marketing. A proven strategy is to offer a small reasonably priced product, then you collect the buyer’s email address. Further on you will use this list to market to its subscribers additional products, which most likely have a higher price tag. The point here is that those people who have bought from you before, have confidence in you and might buy from you again. However, like always, there are two email marketing strategies available, a good one and a bad one.
Don’t assume that because someone has subscribed to your list, in fact, indicates that he or she would like to hear from you daily. And this applies to emails containing solely good content as well. Mailing out emails with excellent and beneficial content on a weekly base might be a better idea. Quality is the key issue here, not quantity.
Ensure that you provide much more to your subscribers than just hard selling something. The more practical help and tips (and maybe the occasional freebie) they will receive, the more likely it will be that they will buy from you again in the future. All this will show that you actually care about your customers. It is true, that it might be quite tempting, including a couple of affiliate links in each email. Then again, don’t be tempted, stay with the strategies that you know will work.
It is generally a good idea o promote products or services developed by other people. This shows your subscribers that you care about them, and that you want to help them. This will build up more trust as well as it will give you an opportunity to market your products to someone else’s list. On the other hand, you can also market to more people, which might increase your sales.
Lastly, if you are not supposed to mail out a large number of emails how do you get this all done? Creating a newsletter is a good idea. Have people to subscribe to your newsletter and then treat it as such. This will make it possible for you to do several things with your newsletter, which would normally involve sending out a lot of emails. It is much more unlikely that people unsubscribe from a newsletter than from a list merely mailing out standard email messages.
Ask yourself if you would possibly unsubscribe from your very own list. If yes is the answer, it would apply to other people as well, meaning unsubscribing from your list. Therefore, do not mail any emails you wouldn’t want to discover in your own inbox. Use your good sense and your email marketing strategies will be successful.
Filed under: e-mail marketing
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