There is absolutely no secret about Facebook’s traffic numbers and there have been quite a few discussions about it as well. Naturally, all businesses, regardless of their size, understandably tend to view this as an opportunity to make money online. Yet it is important to understand that without the appropriate work and some effort it would be rather unlikely to become successful here. Social marketing at Facebook, like anywhere else, does not mean just simply posting some comments or content now and then would be sufficient enough to establish a prosperous business. However, with the right strategy and some effort you can become respected in your market, creating an excellent exposure for your business. This in return will generate leads, which could turn into more sales for you. Even so, your Facebook success will not take place automatically without putting all the work and effort needed into your marketing, or perhaps by just deciding on a poor strategy.
One of the biggest mistakes made on Facebook as well as on the other sites is that people are inconsistent with their social marketing. Not being in touch with your targeted market regularly might lead to take the wrong actions. So maybe when you launched you were quite active, but then after a while you reduced your efforts a bit. Once you have realized that, you suddenly appear again and post quickly several status updates on your fan page. Now to top it all, you have possibly included some links for some offers you think are excellent and can be beneficial for your fans. Well, this is certainly not the way how you should use social marketing if you want to become successful on Facebook. Your market is aware about the fact that you have not been active or quite a while. Therefore, this unexpected action appears to be most likely negative and maybe spammy as well. So just be consistent with your marketing and talk to your fans regularly again.
Let’s look at yet another example of inconsistency concerning Facebook marketing. However, this time there is a different outcome. And bear in mind, social marketing is, in fact a way to brand yourself or your company. Therefore, you have to be always consistent in your messages. But that is not all, you must be professional as well as sociable at the same time. Achieving this successfully shouldn’t be that difficult at all, there might be a similarity to a job with strict boundaries. Subsequently, at your fan page always talk about your topic and avoid anything else people have not visited your site for. Making a joke and being relaxed occasionally is ok. But remember, keep things moving in the right direction which is the theme of your page plus your business branding.
There is no doubt that Facebook is continuously changing and fine tuning the overall user experience. For instance, you absolutely cannot make too many ‘friend requests’ to people you do not know. If you overdo this, then you are risking of being banned, and your account will be terminated finally. A tested way to avoid this is to search for the keywords in your niche. You will then be able to track down people interested in your topic. Now it is simply a matter of politely joining the discussions. This will positively contribute to a successful Facebook marketing after all.
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