When you really think of it, article marketing is something that can have a tremendous impact on your business depending on the situation. Of course you have to consider specific factors. Submitting articles to directories can be a great way to send highly targeted traffic to your website and your offers. Article submission helps you create your reputation as an expert in your preferred niche. Think about it: are you not more likely to trust someone who has a bunch of articles published on a topic that you wish to discover more about? Wouldn’t you be more likely to purchase from someone if a Google search ended in lots of quality results for his name? With the right article marketing, you can be doing this for yourself.
Before you start submitting articles in a rush, make sure that they are properly written. Anybody can slap together a few paragraphs and hit publish. If they couldn’t, there would not be so many blogs out there. Still, if you actually want to build your reputation as an expert, you need to make sure that your articles are excellent. Write a few drafts and ask someone to check them before you hit submit. The better your articles, the more respect people will have for you. If your article is not genuine and interesting, nobody is going to read the whole thing. If it is riddled with mistakes, people will click away immediately.
There is a lot more to article marketing than purely producing a collection of back links to your site. This is the reason why it is a bad thought to permit yourself publish just a single article to dozens and dozens of directories. Sure this may create back links, but it won’t help your popularity get stronger. People who do research and even just read for fun will uncover right away if your article ends up in front of them a lot. If it becomes obvious that you only have a few articles in publication they won’t be as likely to trust you. To clear your conscience, publish a couple of variants of your very best article rather than just submitting the article itself.
Submit articles to the best directories. E-zine Article Directory is very well respected and has very strict submission rules. Buzzle is also well-liked as is Article Dashboard. However, it is important to remember that sites like Squidoo and HubPages are not article directories. Those are revenue sharing sites. Do some research and find out which article directories turn up in Google repeatedly and then make them part of your article marketing campaign. You want your name to come up as often as possible when people search for your topic or niche. That way you will drive traffic and finally increase your profit margin.
There are so many various ways that you can build your business by using the right article marketing strategies. This is particularly true if those articles are skillfully written and indexed favorably by the main search engines. There are lots of ways that you can make this happen. Sure you could submit a quickly written article to every directory on the Internet. Alternatively, if you sincerely want to get the attention and obviously the profits you desire, you can create one or two well written articles and submit them to some of the few most highly respected article directories on the Internet. If you choose wisely here, your Internet business will grow successfully.
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