Perhaps the biggest myth in all of SEO techniques is the idea that any one aspect of it is “all-important.” It is all important. SEO is an organic process, so the idea that one part of it, to the exclusion of everything else, is the key to success, is definitely a myth. SEO itself, in all of its aspects, is the key to success.
By comparison, what do you think is the most important organ in the human body? Is it the heart? Is it the brain? The liver? The kidneys? The fact of the matter is that all of your organs are there for a reason. Without any one of them, there is a good chance that you would be dead.
The same is true for SEO. There is no one aspect of it that can stand alone and give you success. Anyone who says so is a flat out liar.
According to Google, “content is king.” However, without a high page ranking, your content will never be seen. Content by itself will not get you a high SERP rank.
Keyword placement is important to SEO. Still, it is not a stand alone technique for getting rank. In fact, if you have keywords and no content, you get shuffled over to the ignore pile, and may be banned altogether. Besides, no one will want to look at a webpage of just keywords.
How you use Flash is important, but it is meaningless without the other supporting elements. If you have videos without keywords, the spiders see nothing. If there are not any inbound links, you have no relevance to your niche. If you do not have good content, you have no authority.
Your linking strategy is a necessary step, but it does not make a website good on its own. You still have to have content, you still have to have something to sell, and you still have to have keywords for the spiders to find. It won’t matter squat if you have a buddy in the government who will just link to your page. If you do not have something to show, you are dead in the water.
These and all the other elements of on site and off site SEO techniques are all important, but will not get you high page rankings on their own. It is a group effect that no one thing can give you. Page rankings are based on multiple factors, and the strength of one will not win the day.
For that matter, high page rankings are, of course important, but by themselves are useless. Let’s say that somehow, without content, keywords, links and everything else, you manage to get a first page spot. So what? If you do not have anything to say or show, if you do not have anything for the spiders to crawl, and if you have nothing to sell, you are not going to get anything out of it.
Don’t ever be fooled by the words “all-important.” These words, whenever combined with any aspect of SEO techniques are a sure sign of a myth.
Filed under: SEO
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