Seo for those with small budgets will take some time and should be a long term effort, but the benefits are many. If you don’t have the cash to manage using a service or one of the alleged experts, don’t worry. You can do this!
And even if you could afford an expert, you should know some basics. Otherwise it’s like hiring and accountant and not being able to add. You need some SEO knowledge even if you are outsourcing the job, to know how to shop for an expert, and what to look for and expect in a service.
SEO for your pages
Begin your SEO with your home page. Give it a worthy name. No, welcome will not do. What does that say about your page. Welcome is plastered on pages all over the internet and doesn’t do a thing for setting your page apart for many many others.
Give your home page, and all the pages of your site a worthy title based on your keywords. Get your page started off right by telling search engines and visitors right upfront what your site is about. The SEO benefits will be far reaching!
The same goes for your domain name. Whatever your site is focused on, find the best keyword and get it into your domain name. This may take a little work. You will find many names you want are taken. Don’t despair. Get your gray cells working, rearrange words, separate with hyphens, do whatever is necessary, but find a way. This will further optimize your website and when links come in from just your site name think of the SEO benefits you will be getting with no further effort on your part.
Meta tags are being pooh-poohed these days, but put them in anyway. Yes some of the search engines will not read them, but others will and since search engine traffic is targeted to you keywords don’t turn down traffic even in small numbers. Small numbers interested in what you have to offer, beat large numbers that land on your site accidentally or with no interest.
Another advantage to good meta tags is that they are used by a lot of directories. You will find that when submitting to a number of directories they will automatically pick up and use the description you have entered in your meta tags.
Good website navigation and site maps are another way to further your on page SEO. Add both an Html site map and a Google site map. If your sites gets very large this could be of great benefit in helping the bots find all of your pages.
Simple, easy to understand navigation and inter-linking between pages is just sensible in helping visitors get around your site and the inter-linking will help out with back links.
Good original content is very important to SEO. Search engines look for original content and value it more than duplicate content. Make sure your site contains a large percentage of original content, and the more content and pages the better. Add pages on a regular basis, and update pages occasionally to keep the spiders coming back.
SEO off page
SEO on page is the foundation, and you need it, but off page SEO is even more important.
You must get links. You can begin your off page SEO with two way link which are easier to get. Two way links are easier, and they have less value, but they are a starting place and a piece of your optimization strategy.
Look for sites that add something to your website, and give value to your visitors. You don’t want to link to direct competition, but related resources. Check each site first and be sure it is a good website, has link pages that are categorized with a small number of related links per page. Avoid link farms that have hundreds of unrelated and uncategorized links on a single page, and sites that are totally unrelated to yours. These will take away from your SEO and could even do harm.
Submit to directories. You will find many directories that are free and will not require that you link back.
Write articles. This is one of the best SEO values on the internet right now. If you write and submit articles yourself, this can be done completely for free. As you budget has more room, you can automate this process. In the meantime, frequent article submissions will bring you lots of incoming links.
Write a good bio box in the third person. Include anchor text that points visitors and links to different pages on your site. This is one way you can use SEO and direct links and traffic where you want. Put some time into writing bio boxes. This is time well spent.
Forums, blogs, email signatures, and social bookmarking are other off page SEO methods that will enhance your SEO efforts and you should educate yourself on all of them.
Circulating free viral reports is another SEO method that can be accomplished free or for little cost and bring big rewards. There are many more methods of off page SEO that you can use and tweak to get better results. Always consider if there is a new way you can twist and old method to get better SEO results.
Filed under: SEO
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