Affiliate marketing is a great way for anyone to make money online without having to take out a massive bank loan first.
However, there are also some pitfalls to Internet marketing – and to any business start-up in general – that many people fall into from time to time. You’ll do a better job of avoiding them if you know what they are. Here are three mistakes to watch out for.
1. Trying the next thing before you are finished with the one you started. This is one of the hallmarks of the newbie marketer. Given the massive amount of information out there plus the ADD nature of the Internet, it is an easy one to fall into.
There is always going to be some new product, niche or marketing method popping up, with somebody claiming it is the latest and greatest way to make money online. And sometimes, they are even right. But you won’t make money with them – or with anything else – if you don’t stick with your projects until they have launched.
This does not mean you should try one thing, only, ever. Most of us have had failures with some niches or methods and successes with others. And many successful affiliate marketers have their hands in more than a couple of baskets.
However, before you set off on that next project in affiliate marketing, make sure your first one is fully off the ground: Your web site is built, your blog is fired up, and you have driven a little traffic to your site to see how things go. Work those bike pedals really hard, and you will be able to feel the breeze and coast for a little bit. But you have got to work those pedals hard, first.
2. Failing to maintain what is already in place. To continue whit the bike metaphor a little further: even a coasting bike needs to be pedaled once in a while.
This is especially true when you are starting out. We would all love a good “set and forget” moneymaker. But if you really want to be successful, you need to maintain your efforts – writing or buying new content, making sure your traffic is consistent, enlarging your traffic sources and finding new products to promote, etc.
3. Giving up. Someone once asked Thomas Edison how he made it through the almost ten thousand failures that led up to his first successful light bulb. He is said to have replied that he did not have ten thousand failures – he had 9,999 chances to learn how to get it right finally.
This is the attitude you have to take with your affiliate marketing projects. Not every one of them is going to be a success. In fact, your first several might not be successful at all. It is a tough market out there and getting tougher all the time.
However, if you will just stick with it and take an honest look at why your projects have not done as well as you have wanted them too, you will overcome the hurdle that keeps 90+% of would-be internet marketers out of the game, and you will finally achieve your deserved affiliate marketing success.
Filed under: affiliate marketing
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