Opt-in email lists can create unlimited income potential, but many internet marketers overlook the value of this tool. The true die hard marketers know that an opt-in list is an invaluable tool that can make you money repeatedly. If you have been slacking on creating one, for whatever reason, let me explain just how easy it is.
We have all heard the saying, “The money is in the list,” and despite these claims, many people still do not create any lists. Some maybe because they don’t know how, others may be a bit lazy, but if you are not building an opt-in list in your niche, you are missing out on potential income, big time.
First, an opt-in list is an effective legit marketing tool. You may have been scared away with all the talk of SPAM, but you are doing nothing wrong so you have nothing to worry about.
How to Build an Opt-In List
First, you must identify a need. You need to find a niche that you can rule, become the master – take over as the expert in. Identifying your target marketing starts with knowing what your potential subscribers want and what they expect to achieve from it. If there is a problem, like acne, they want it solved. If it is the inability to perform a task, they want to learn how – finding a problem, and you being the solution is identifying your target market.
Once you have identified a target market, you must create a resolution to the problem. Not just your average everyday resolution, you have to create something that makes them say “Wow, I think I will try that.” Whether it is a physical product, a digital product or a download product, you want them to feel compelled to try your solution to their problem.
Wait! While you have their undivided attention, you want to make them an offer they can’t refuse: A free gift just for subscribing to your email list. This free gift has to be full of benefits to the reader, and it must not be junk. Once you capture their email address, you are on your way to building your opt-in list.
Mistakes Marketers Make
One of the biggest mistakes that inexperienced marketers make is the “shove it down your throat method.” For example, a pop-up that won’t go away or a click that keeps leading them to an opt-in box. Think of this as if you were to walk into a store and the sales person kept coming up to you asking, “Can I help you,” and you kept saying, “No thank you, I’m just looking.” How annoying is that?
You want your visitors to see you as a real person – someone who can relate to their problems, as well as someone who can fix them. You might have heard this before that many people act on emotion, so someone with terrible acne is probably willing to try anything to have clear skin. Tell them you can relate, it is not their fault, they are not alone, and you have a solution to their problem. It works like a charm, and your opt-in list will start to grow.
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