One very important factor in website optimization that is often overlooked is title tags. This is the code for your page in the “head” section. Many website owners make the mistake of just using their company name on every page of their side for the title tags. Since the search engines use the title and keywords in your content, you are losing out on the chance for increased rankings.
Importance of Keywords
Before you begin building your website, you should select three or four primary keywords. There are a number of free keyword research tools available to help you find the appropriate keywords for your niche, and it is recommended that you take advantage of them to be certain that the keywords you use will work for you.
What Should My Title Tag Include
This is where many people get lazy, and it is costing them, whether they realize it or not. By just putting your company name, it will be harder for the search engines as well as internet surfers to find you, unless you are already well known, like YouTube.com.
For the smaller business owner, it is recommended that you put your name, your city, and 2 or 3 of your primary keywords. For example, if you own Tom’s Marketing Company, “tom’s marketing SEO consulting,” would be far better than “toms marketing company.” This lets people know that you are a marketing company, and you also do SEO consulting. “Tom’s Marketing Company,” has no emphasis on what type of marketing you in fact do. You could even add your city of state, “Tom’s marketing SEO consulting California.”
You should limit your title tag to no more than 65 characters since that is the limit that most search engines will display, so avoid any unnecessary words that just waste space.
Title tag mistakes
There are five major mistakes that people make that cost them increased search engine rankings.
1. Having no title. It may sound a bit odd, but there are many sites that do not have a title. This is important as it tells the search engines what keywords to list you under.
2. Just using your company name. Unless you are well known, who the heck are you among the millions of other small business owners and marketers?
3. Using your company name on every page. You may think that having your company name on every page is helping, but in fact, many of the the search engines penalize websites that do this. Using different tags for each page will get you listed in the search engines for several keywords. In addition, it makes your page content relevant to those particular keywords for better rankings.
4. Saving file’s names incorrectly. When saving a file name, instead of saving it as the date, or your own personal method of saving files, consider using one of your keywords. Example: Instead of saving a file as “010309.Jones,” saves it as “seminar.Jones.” If you conduct seminars, you would be using one of your primary keywords.
5. Hyperlinks. When most people put hyperlinks on their page, the use things like “Click here,” or “Read More.” Try using a keyword as a hyperlink instead, i.e. “Next SEO Conference.” Utilizing keywords helps increase your page in the search engine rankings.
These suggestions are only the tip of the iceberg when it comes to search engine optimization, however, making a few simple changes in your title tags will prove to be beneficial to your online business.
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