by Simon M Skinner

Every website owner knows that in order to operate a successful online business they will need to get as many visitors to their website as possible. One of the ways to make this happen is through the proper use of search engine optimization. To make life a little easier for website owners, SEO tools have been developed in order to allow them to take a lot of the hard work out of optimizing their websites.

However, there are a lot of different SEO tools out there and not all of them do the same things. In this article, we’ll cover three kinds of SEO tools which are must-haves for any web based business owner who wants their business to thrive in the competitive world of online business.

SEO Tool #1 – Backlink Checkers ? A backlink checker can be extremely helpful in getting more out of your business’ online presence. Backlinks (links which point to your website from other sites) are great for increasing your page ranking and of course, they provide another way for people to find your website. It can be useful to know who is linking to your site and how many sites link to your own. These tools can even tell you how well your competitors are doing when it comes to backlinks.

SEO Tool #2 – Keyword Density Checkers ? Another must-have SEO tool, a keyword density checker looks at the keyword density of your website. Since keywords are largely what brings visitors to your website and they are the biggest factor in determining you page rankings, this is a great tool to have. A keyword checker will help you use keywords in the proper density to get your page moving up the search results.

SEO Tool #3 – Keyword Research Software ? A keyword research tool can be a huge help when deciding on the keywords to optimize your site. And just as important for your advertising campaigns, especially pay per click ads. Using the keywords which people use when looking for products and services like the ones you have to offer, will dramatically increase your traffic and make your pay per click and other ad campaigns much more effective. Using the right keywords can make an enormous difference; a keyword research tool can take the guesswork out of this process and will get your site higher search engine rankings.
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