Nowadays, almost everyone is trying to do everything on a budget – grocery shopping, traveling, major purchases and even internet marketing. Putting up a website is easy – it doesn’t take a whole lot of money and with Web 2.0 platforms, you could do it yourself, even if you are not that technical. Promoting your website takes a little more work, but follow some website promotion ideas, and you will see that it can be done successfully on a budget. Unless you have a nice nest egg, saving money is important and reaching your target audience with minimal out of pocket costs is just what most internet marketers are looking for in today’s economy.
Some people have a knack for internet marketing, and others need a little help along the way. Patience and persistence are the key factors to success with internet marketing. It is not a business that blows up overnight, instead it builds gradually until one day you realize that you have a steady stream of income, and you have made it. Knowing how to advertise and reach your audience should be your main focus once you have your website up and running. Remember, it doesn’t have to be perfect the first time around, and you can always make changes.
You just have to get out there and get your feet wet – stay in shallow waters until you are ready to dive in with the big fish, and believe me, there are plenty of them. You will have a lot of time to compete, but for now, let’s just focus on some website promotion ideas.
Search engine submissions and rankings are two critical parts of promoting your website. If the search engines don’t find your websites valuable, the search engine spiders won’t crawl them and if your sites don’t get crawled, you won’t get ranked. So first you must focus on your website submissions.
There are literally hundreds of search engines where you can submit your website. It is recommended that you stick with the most popular ones – Google, Yahoo, MSN/bing, but don’t forget about the others. There are two ways you can submit your website: manually and automatically. Naturally, manual submission takes more time since you have to submit to each of the search engines individually. If you are really serious about getting started, investing in software that will automatically submit your website to a number of search engines is a wise move. This will save you a significant amount of time and for less than 50 bucks, you can get your site submitted to over 640 directories just by filling out one form. You can do the math on that one.
Getting Your Website Ranked
No one really understands the algorithm of the search engines. They have a special formula that they use to determine the position in which websites are ranked. Some of the things that they use to determine this positioning are the number of links your website has (other websites, which are linked to your website), the quality of content, and the overall appearance of your website. The number of links seems to hold a lot of weight with the search engines as well as the quality of the content. This content can be in the form of articles, audio or video, so why not get that camcorder out and start filming some quality content.
Banner, classified ads and text links are inexpensive ways to increase your traffic and get your website noticed. Press releases are another way in addition to article marketing with a resource box linking back to your website.
As you can see, there are a number of ideas that you can promote your website, even if you don’t have a lot of money. There are many effective low-budget marketing strategies that have proven to work so try one or two – or try them all. In time, you will start to see increased traffic and hopefully increased sales.
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