Have you ever experienced this scenario? You spend hours, days, and weeks (maybe months) working on your website and product creation. You might be starting simple with a blog, or you may have a product package to sell. You just know that what you have to offer is so great that the question how to get traffic to your blog or site will be no problem, right? Not necessarily. Creating a website is only part of the equation. Getting noticed takes a little work.
The first step to getting noticed is to create fresh, original content on your site regularly. For most websites, this could be once or week or several times a week depending on your market. You’ll want to keep the information useful to your target market, so make it helpful. It is also wise to close blog entries with a teaser about the next blog to keep readers coming back for more.
While the best copy is conversation and speaks directly to the reader, don’t underestimate the value of hiring a proofreader. Too many websites and blogs these days are riddled with spelling, punctuation and grammar errors. If you don’t care enough to produce quality content, what does that say to your readers? Your website is the face of your business and if the world sees a sloppy site, visitors won’t see you as a professional. While you don’t have to have an English-teacher-ready copy, the conversational tone and style should reflect a tone of professionalism.
Next, you’ll want to optimize your copy. Use keywords in your copy that are related to your topic. Google’s free Keyword Tool can help you determine a list of relevant keywords. Search engines like original, quality copy surrounding the keywords. Don’t be tempted to use keywords in a list or to haphazardly place the words in the copy. It should read smoothly. For best results, add the keyword or keyword phrase to the title, to the first paragraph, and to the last paragraph. You should also add a few keywords in the body of the copy, preferable in the first third of it.
You can link to other high-quality websites. Consider exchanging links with other webmasters. These are called backlinks. Backlinks are, essentially, your hyperlinks on other websites. When clicked, these links point back to you site. The more backlinks that you have, the higher you’ll rank in the search engines. Sources like Digg.com and EzineArticles.com are great resources you can use to create backlinks.
If you choose to post on Digg or EzineArticles, you’ll want to create quality content that you can post on those sites. This is called article marketing. You can either write the articles yourself, or you can outsource the work. The more articles you post, the more traffic you can drive to your blog or website. Articles on these sites – and others -always include a bio box about the author as well as links that point to the author’s websites.
Even though your blog or website may be new, you can still get noticed if you follow some of the strategies above. Fresh, keyword-rich content is paramount to getting noticed by the search engines. If you work on your website consistently, post your links on other high-ranking websites and create keyword-rich, high quality articles, your website will climb in rank in the search engines, hence it solves the question “how to get traffic to your blog or new website”.
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