Getting targeted traffic to your site is easy if you know how to do it. One very effective strategy is to use backlinks.

Backlinks are your website links that are displayed on another website. These links literally point back to your site from the host site. If the host site has a high ranking in search engines, you will get more traffic from the exposure.

Using backlinks makes good business sense, and there are different approaches you can take to increase your site’s ranking in search engines and draw loads of traffic to your site.

1. Post in forums and message boards

Participate in niche-related forums and message boards to bring traffic to your website. Most forums allow you to post your link in your signature line, and curious posters will click on your link to check out your site. The higher the site’s ranking, the more visible your site will be.

2. Leverage article marketing

Article marketing is another great way to get visibility for your site. Post in as many article directories as possible. At the bottom of your article will be a biography box where you will describe your business and add your website link. As website owners and bloggers link to your article, your rankings improve. The key is to write newsworthy and relevant content so that others will want to link your articles to their websites.

3. Participate in social networking sites

Create profiles in Facebook and MySpace. These social networking sites have worldwide audiences, and they rank high in search engines.

4. Exchange links with another website owner

This is where you exchange links with another website owner. It is a reciprocal agreement that creates a win-win situation for both of you. Do a web search to find other sites with high rankings and ask the site owner if he is willing to trade links with you.

5. Be a guest blogger

Approach website owners in your niche market and ask them if you can submit a free article or blog to their websites. You will add fresh content to their site, and you can include a short bio and link to your site at the end of the article.

6. Purchase backlinks

This is a sticky issue because some people question whether buying backlinks is ethical; however, it is common practice among Internet marketers. When you purchase backlinks from a broker, your site’s link will show up on other sites – multiple sites – which will increase your search engine rankings.

7. Practice strength in numbers

In order to have a significant impact, you should have backlinks on as many sites as possible. There is strength in numbers, and the more backlinks you have the higher your site will rank in the search engines.

Driving targeted traffic to your site is easy if you are willing to spend a little time and effort to take advantage of all the tools Web 2.0 has to offer. The more backlinks you have, the higher your search engine rank, and the more traffic you will get on your website.

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