Internet marketing is not like it used to be. Today, everybody is trying to get in on the act. Even small niches often have plenty of sites vying for Google’s attention. However, what can you do to stand out and get consistent traffic?

Update Your Site

This is probably the single most important element to getting consistent traffic. After all, if you don’t show your site some love, then why should Google?

And it is not just search engine traffic that you will help out by updating. The more you update your site, the better your chances of being blogged about, socially bookmarked or being linked to on a related site.

Update on a Regular Basis

But as for Google, consistent updates – and the links that come with it – show that your site is relevant. It shows that its part of the conversation, and today’s Web 2.0 is all about conversation.

Google loves fresh, user-generated content. Authority is still important, but recency is important nowadays too. If you post new content – web pages, blog posts or both – on a regular basis, then you look a whole lot better to Google. (Not to mention the above mentioned links that come with content will also show Google and other search engines that your site is in fact relevant.)

Whether you update every day, 2-3 times a week or once a week, it is important to stay consistent about it. Stick to a schedule. This will help Google and other search engines know how often to send spiders your way.

Use Good Tools to Make it Easy

If you’re not hot on making HTML pages and don’t have the money to hire someone else to do this for you, don’t worry.

If you’re doing a content site, content management systems like Joomla can be a good way to go. WordPress, while originally a blogging platform, is also an excellent content management system.

Alternatively, if you are using an off-site blog, use WordPress and drip-feed it. You can date your articles by when you want them to appear, and they won’t post until the date you have set for them. This kind of “working in chunks” makes it easier for you to update. Just write or buy your content, plug it into WordPress and “set and forget”. Just make sure you note when the last content is set to post, and have some new content ready by then!

Use Web 2.0 Sites

Web 2.0 sites like Squidoo and Hubpages tend to index quickly in Google and often rank really well for their keywords. These pages can help you get consistent traffic to your site.

And if you are using a site like Squidoo, that uses dofollow tags, Web 2.0 sites can also help your site’s general overall ranking, which will help you get more consistent traffic as well. Just be sure and regularly add new pages as time goes on.

Getting consistent traffic to your site is doable and really not that hard, but only if you put in a consistent effort!

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