Using Web 2.0 social sites as ranking platforms is an excellent idea when you’re doing trend-based marketing. Why? Because Google virtually camps out on the front doorstep of many social media sites in order to get fresh, user-generated content. Because of this, pages on Web 2.0 properties like Squidoo, Wists or Hubpages often get indexed in under 24 hours–and they frequently rank well, too!
However, you won’t be the only internet marketer chasing these latest trends, whatever they may be. You’re going to have to target just a little better than all of your competitors will be.
To make matters even worse, you won’t be able to rely on keyword tools like Wordtracker to tell you what key terms people are searching for in relation to your trend. After all, keyword tools just show you what people have been looking for, usually for the last three months.
It’s the nature of a trend that it exists very much in the now. Three months ago, people weren’t looking for it as much. And they weren’t using the same terms that they are now. After all, they didn’t know as much about it, and didn’t know what kinds of things to look for in relation to it. They may not even have been looking up that trend at all, so wordtracker might show you a big fat nothing when you try to look it up!
How can you target a trend when Wordtracker won’t tell you a thing?
Your first line of intelligence should be the first page of Google. It will tell you a whole lot of what you need to know.
The easiest thing to look for is your term’s related searches. Say, for example you’re looking up “New Widget Player.” If the related searches are, say, “Blue New Widget Player,” “3G New Widget Player,” “Where Can I Find New Widget Player,” and “Is New Widget Player a Scam?”, then you now know four focused terms to use in your marketing.
It’s Google’s job to know what people are looking for. It gives people “related searches” based on what other people have looked for in association with this term. Google’s related searches feature will help you narrow down and target your niche from several different angles, while still showing you keywords that have enough searches to be profitable.
Now you can go to Yahoo Answers. Search for your original term, and search for all of your related terms as well. This can give you even more terms to target. But more importantly, it will show you who your market is for this product, what they’re saying about it, what their concerns are, and – most importantly – what they want most in relation to this product.
Now it’s your job to make a good website, blog, and/or 20 or 30 Web 2.0 pages for each of these terms, and each of the common questions you’ve seen. Give people good information, answer their concerns, and show them an affiliate link. You’re bound to make money on whatever trend you target!
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