Article writing is an important part of Internet marketing. It is part of the effort that you are doing to generate traffic for your website. The articles that you write are supposed to be full of information for your readers so that you can gain their trust and qualify in their eyes as an expert, which leads to sales. The problem for many Internet marketers is that they only write for their readers. Writing an article for your readers is important, but it is equally important to write your articles for search engine optimization (SEO) as well. Here are some tips to help you make your articles more SEO friendly.
By now you are already aware of the fact that each of your articles should contain specific keywords. You have almost painstakingly researched the keywords that you will be using. When it comes to keywords in your articles, many writers fall short. The keywords that are chosen are not used enough to have an impact with the search engines. When you are using the keywords that you have selected, it is important to make sure that they are used in each article with a density of about 2 or 3 percent.
Since writing for the search engines is important, it is not uncommon to hear about many practices that have been used in the past to make your articles much more visible. There have been many tips that have talked about putting your keywords in bold print. This used to be one of those “must-do” things, but search engines have evolved, and bolding keywords are not needed anymore.
Maintain a short yet effective content length for your articles. For blog articles, try to stay around 350 to 400 words. For submission articles, a length of 400 to 500 words is sufficient. If you make your articles too long, your readers lose interest, and your keyword density is affected.
Never use the same exact content. Using the same keyword phrase is okay, but you need to change every aspect of your content. You need to rewrite the whole thing. You want to portray the same information in different words. Make sure that when you rewrite your articles, you also rewrite the title. If you reuse the same content, your articles will get flagged as duplicate content. When your articles are flagged, your back links are not counted by Google anymore. This usually applies with other search engines as well.
Making your articles completely unique is a big plus. Don’t pull over-used content from the submission sites and change a few things here and there. Everyone has a different writing style and your articles will reflect this. When you are writing your article’s content, make sure that the information that you are supplying is fresh. If you are researching something in particular, try to stay with sources that are current and not older than a year or two maximum.
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