An email autoresponder is a program that sends emails to a specific list of email addresses automatically. These programs are typically used for small businesses and Internet marketers. They can be a valuable tool for promotion and follow up efforts. As a marketer or business owner, you can use these autoresponders to send special messages to potential and previous customers that have subscribed and been added to your opt-in list. Autoresponders can actually be used much more than what most people know.
An autoresponder service is a specific service, free or paid, that handles all of this for you. There are some services that are more comprehensive than others, but they all fit the general purpose of handling your email messaging through the parameters that you set and sending the email messages that you desire.
The biggest notable difference between a service and a program is that the program is something that is used by you, on your computer and using your server. The service is an actual company that manages everything for you in a separate location. Some autoresponder services are a bit more detailed, while others are plain and simple.
The simple services will have limitations or restrictions. For example, you may find that a simple service limit how many people you can include in one mailing. You may also find that there is a limit to how many email messages that you can include within a set period of time. When you are using autoresponder services just to send order confirmations, thank you messages, or reminders these simple services are ideal for you.
The more detailed services will be much more comprehensive, almost to the point where you may not know exactly what the entire service provides. This type of autoresponder service often provides automatic reading of specific email lists that you create, versus the standard manual input. They will also offer a comprehensive level of tracking, which allows you to customize the email messages that are sent based on your customer’s purchasing history and response.
An autoresponder service is best used for beginners and new online business owners. These services are virtually automatic once you get past the initial set up. There are many service providers that will actually provide a walk through for the set up so that you start out properly. The main thing is to choose between the free and paid services.
Free services will generally be a bit simpler in structure and available options. They will also often add advertisements to your messages. These free services generally provide limitations on how many messages that you can send within a specific time frame, and how many email addresses that you can include in an active opt-in list. But the most important point is to think about is their reliability which is not always guaranteed.
In comparison, the paid autoresponder service providers are the ones that are a bit more comprehensive. They will generally not have limitations, but they will also provide many more features. The prices for these versions vary depending on the level of service that is provided.
I would strongly advise against using a free one. As you know, it is vital for your online success to start building your list, even in your early stages of your IM journey. It would be quite annoying losing a list you have just started to build regardless of the number of subscribers already collected. The autoresponder services most Internet Marketers use are GetResponse and AWeber. You can test drive Aweber for $1.00 for the first month.
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