If you are actively seeking information about search engine optimization, you have likely already seen many references to the importance of keywords. The keywords that you choose are like the lifeline of your website or blog. It is the foundation for everything. Without a proper foundation, the structure caves in. It is important that you learn how to find the ideal keywords for your content. If your keyword choices are even slightly off from the topic, your page rankings suffer immensely. This is where keyword research comes in.

Let’s say, for example, that you are promoting a real estate e-book. Your website will have the specific e-book’s information and sales page, as well as information about you or your business and other basic stuff. Your blog, on the other hand, is a bit different. It is your blog posts that provide readers with more detailed information about your real estate e-book. It is your blog that will give your readers just a small taste of what the e-book contains so that they actually follow through and make the purchase. That said, you can’t just simply post a bunch of one-sided nonsense and hope for the best. Your posts must be well thought, researched and well written. Most marketing surveys have shown that a reader will visit the blog a few times to gather as much information as possible before actually making a purchase. Keywords come into play in a couple of different ways.

First, the right keywords in your content will get your readers to your particular blog post. Someone searches for a set of words that describes what they are looking for and then gets a results list. The second part to the keyword involvement is that the search engines will troll through the entire Internet, use the indexed pages that fall in with those particular keywords, and then display the sites in the results list. When your content is more relative to the keyword it is more likely that you will be high in the thousands and thousands of other pages in the results.

It is not an ingenious idea to pick just random keywords that you think may be somewhat relevant to your blog and your product. Your keywords must be research thoroughly. This doesn’t mean that you pick keywords and then start digging for detailed definitions. It means that you need to choose popular keywords for your main keywords and then choose less popular keywords (yet still related to the main keywords) as your secondary keywords.

Let’s use the real estate e-book example again. You’ve established that your blog posts should be informative, yet you don’t have the slightest idea on what type of information that you should be posting. For the real estate e-book, since you are ultimately trying to promote this, you can include information about locating properties out of state or even on choosing the right mortgage and the differences between the types of real estate loans. For the keywords, you simply locate the information and then choose the keywords that you see appearing the most. Let’s say you are writing a post about what a balloon mortgage is. Your main keywords would appear as balloon mortgage because that is what people would search for, but you can also include variations, like define balloon mortgage or inflating mortgage finance charges.

Since keyword research is sometimes confusing and frustrating, many SEO professionals use some kind of keyword research tool. There are both free and paid versions that differ only by the features they provide. For beginners, it is often recommended that you choose a keyword research tool that provides you with the top choices for keyword suggestions, as well as the secondary keyword suggestions. My suggestion for free tools would be the Google Keyword Tool and Traffic Travis.  If you got some money left, Market Samurai should definitely be the choice. They have a 40 day free full functional trial.

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