Deciding not to use an SEO professional for your website is a big step. It means that you now have to figure it all out on your own. Once you start researching, you can easily become confused and overwhelmed by the sheer volume of SEO information you find. Search Engine Optimization encompasses several areas, and it is much easier to break them down and deal with each area individually.

Let’s start with the design of your web pages. Professionalism is crucial. Your overall design should portray seriousness, but still be unique. Avoid using flashy colors and loud detailing. Simple designs are preferred by both readers and search engines.

Your text formatting is also a part of the design of your web pages, and your text format should be simple as well. Use a common font, like Times New Roman or Arial. Put your titles in bold print. Keep your text size average, between 10 and 12 point.

The next area is the content of your web pages. When you are writing your content, write for the readers not the search engines. Your content should make sense and follow a logical flow. Content should stay on topic and be related to your website’s purpose. Write as though you are speaking to someone directly; be war, and inviting.

Tied in with content are the keywords that you use. Keywords are one of the most important things for search engines. The keywords that you use should be relevant but also thoroughly researched. Your main keywords need to be highly searched while your secondary keywords should be relevant to your main keywords. Use the main keywords in the title, in the first 50 words, and the evenly throughout the rest of the content’s body. Secondary keywords should be spread throughout evenly. It is important not to misuse or over-use keywords. Maintain a 1.5% to 2% density range.

As with all other aspects, tags are important. The tags help search engines index your page content better. Header tags (H1, H2, etc.) are basically just heading levels and the specific keywords that you use in those levels. The main title of the page is the H1 level. Subtitles are in the levels that follow. Tags are actually quite similar to using the keywords themselves. Main keywords should be included within the H1 tags. Secondary keywords can be used in the subtitle header tags.

Linking in an aspect found in both on-page SEO and off-page SEO. With on-page SEO, linking revolves around the internal and external URLs that you have included in your pages. For the internal links, you are simply linking one page to another within your website, while external links are the ones that you provide that lead readers to other sites, like maybe another website that you own, a blog, or even a partner site. With off-page SEO, the linking is actually referring to back linking. What this means is that you are providing links to your site-to a specific page-through external means. Back linking is often done through article marketing and submission sites, social networking, and posting classified ads. Quality links help put your web pages in the radar of the search engines.

When it comes to SEO, every aspect needs the same amount of attention. Unfortunately, SEO efforts fail when people don’t have enough information to do things right. It’s better to start fresh, when you first set up a website. If you have your website up and running, however, it’s not too late; you just need to create an effective SEO campaign.

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