Any marketer will know that a customer database is one of the most important marketing elements that can help improve business performance. This is because when a company has a customer database, it allows its marketers to communicate with their customers easily and effectively. Updating customers with the latest news on the company or even the latest product and offers from the company. Companies often spent a fortune building customer database or even potential customer database as they know the value of these database.
In online Marketing terms, a potential customer database can easily be collected and can simply be the name and email address of interested parties that have visited the website. Any company can collect these customer databases online through their homepage by adding an email capture form with an autoresponder to allow prospective customer to enter their details for receiving more information. This is practice in internet marketing is commonly known as Opt In List Building
However, smart companies always try to further improve their business performance by not just communicating with the customer database but rewarding their customer databases to refer more customers to them.
This is because smart companies know that their customers can help to promote them, especially if they are being rewarded for their effort. That is why you have come across referral programs like “member get member” from offline companies around the world. These programs are very sophisticated and complex to manage well. There will be many administrative work in the tracking and rewarding processes to ensure all parties receive their rewards.
Now, you will be glad to know that in Internet Marketing Online, these processes can all be automatically applied and tracked with a simple script that you can install on your website. A script that will manage all referrals and rewards automatically for you and turbo charge the process of building your potential customer database. This is a new strategy in internet marketing known as List Building System and it is very effective in improving your business performance
You can see the actual proof of result of turbo charging email subscribers with an automatic referral script as shown in List Building Techniques
A referral script is highly recommended and it is a MUST HAVE tool for any internet marketer. You can even test out the referral script and get yourself a bonus reward too at the above website.
Learn more about List Building and Internet Marketing Solutions, download more Free tools, softwares and Ebooks on Internet Marketing at the Internet Marketing website www.BOBmarketing.com or read more articles on Small Business Internet Marketing.
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