When Internet marketing rose in popularity, email marketing was one of the main ways of promoting a website. When spam problems started causing a ripple in the effectiveness of email marketing, autoresponders weren’t used as frequently anymore. Autoresponders started out as a means of mass mailing for future and current customers in email marketing, but when a decline in the use of email marketing occurred, the need for autoresponders also fell.
When the general public became ensnared by blogging, it wasn’t long before entrepreneurs, affiliate marketers and other business owners started using blogs as promotional aids for their company’s website. As a result to this demand, there are now many different ways that your blog can be used, and autoresponders come into play again. Autoresponders can be used with blogs just as they were used for email marketing. The whole function of an autoresponder is to capture email addresses and then use those lists to send emails in bulk.
One of the most common ways to use an autoresponder with a blog is through an opt-in option; this is generally the only way that you can obtain a potential customer’s email address and name that doesn’t result in getting reported for spam. An opt-in allows readers to subscribe to something specific you are offering, using a name and email address. You can use the opt-in to offer updates when you post something new on the blog. You can also use an opt-in to offer free newsletters or access to an article series you have written. There are also some bloggers that use the opt-in option to provide free e-books of interest to people who subscribe.
Your blog has the purpose of sending interested readers to your website where they can purchase the products or services you offer. The idea of a blog is that you are providing valuable information that will help people decide. The blog, unlike your website, is a means of establishing a customer base. By using an autoresponder, you are turning an interested reader into a possible customer. You can use the email lists to keep these possible customers up to date with the latest specials, new products and freebies that you are offering.
The very nature of doing business through the Internet is quite impersonal. In most cases, the buyer and seller know very little about one another. As a seller it is important to create a sense of who you are or what your business is all about. The only way to accomplish that is through consistent contact. Don’t start out pummeling email with hard sales; in fact, don’t do it at all. These people signed up for something in particular so make sure that providing this is your first priority. Send an initial email to new addresses that thanks them for signing up and use this to introduce yourself. You can preprogram your autoresponder to automatically send this after someone submits their information into the opt-in form. Stay in contact-about once a week-unless you have made important changes. Mix your messages up; send information in between your sales messages.
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