Not so long ago, there were only a few select groups of people that knew what a blog was and used it. These days almost anyone can have a blog and for almost any purpose. Blogging has become part of daily life for many people. With Internet marketing turning into a hot area for entrepreneurs, the popularity of blogging has soared to new heights. Blogs have become promotional tools to help marketers and business owners to generate sales through increasing website traffic.

What if you want your blog to have more purpose than just traffic generation? While the ultimate purpose of your business blog is to send readers to your website to buy something, your blog can earn you some additional income too. Similarly, if your blog isn’t business related or part of any promotional efforts, you can still use it to make money.

When Your Blog is Hosted Free

Many blogging sites are free to use, but there are a ton of limitations. Most professional bloggers don’t use these hosting sites for business use because of the restrictions, but if your blog isn’t business related your risk is minimal. That said, there is a free blog, it stands to reason you would look for a way to monetize your blog without any investment. Google AdSense is right up your alley. When you sign up for AdSense, you are giving Google permission to place ads on your blog pages. Readers click on ads they might like, and you earn money for each one of these clicks. The ads are generally relevant to the content of your blog, and tend to be less distracting.

When You Pay for Hosting

The major difference between a free blog host and a paid one, other than the purchase, is that you own your blog. When you pay for hosting and own your blog you can pretty much do whatever you want with it. One potential income earner is advertising sales. In a nutshell, you can sell space on your blog for businesses to advertise. The concept is similar to what AdSense does, but the difference is that you can choose which ads you place on your blog pages.

Regardless of which type of blog host you use, your blog can only make you money if it is successful. If you don’t have readers coming to your blog, you won’t make a dime with any technique. To make your blog a successful one, there are a few things that you should be doing.

First, you need to make sure you are researching for popular keywords within your topic area for the content that you post to your blog. The easiest way to do this is to use keyword programs like Google Keyword Suggestion Tool or WordTracker. Your best bet is to use a couple of these aids because they tend to differ in how they access the data that shows you the best keywords to use.

Another vital thing for a successful blog is spreading the word about your blog. Advertise on free classified sites, use Squidoo to create lenses, use back linking and get active in forums that are related to your products or services. While most spam controls prevent you from posting your link directly, you can create a signature line or Resource box that contains this information, is automatically included with your submission, and is allowed.

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