Affiliate marketing, blogging, article marketing, and page rankings all have one thing in common. They are all related to or deal with promoting products and/or services. When you get involved in one of the forms of Internet marketing, your research points you in the direction of creating a website and then creating a blog. Your website is designed to list and describe your products and/or services. Your blog, on the other hand, should promote your website and send your readers to your website to make a purchase. Your blog has the purpose of driving traffic to your website.
You first need to decide what specific kind of blog that you want. You can use a free blog host or a paid blog host. Two common blog hosting platforms are WordPress and Blogger. Blogger is usually the choice for people who aren’t too technologically advanced or don’t want to fool with design. WordPress allows its bloggers to have the ability to add the software to the website. Purchasing and registering your domain and paying for hosting services gives you a bit more freedom. You own your blog and its name. Hosting for your blog is much like hosting for a website. There are various packages to choose from, related to management and data storage as well as other features like AutoResponders. Most people that already own websites can use the same host for a blog.
The goal of creating a blog for website promotion is to draw traffic to your blog, which also creates more traffic for your website. You will be adding content to your blog that is full of the information that readers are looking for. You must add quality posts to your blog daily to encourage your readers to keep coming back.
Search engines, like Google and Bing, are important to a blog. Each of your posts will have specific keywords within the text. These keywords are what your reader uses when searching the Internet for information. Your keywords should be relevant to the post’s topic. You should also have these keywords strategically placed through the body of the text, but they must flow logically. They should appear about once every 100 to 150 words. Your main keyword should be in the title and in the first and last paragraphs.
You are going to have to promote your blog to get your name out there. Use social networking, RSS Feeds, classifieds and other blogs to promote your blog. You simply have to create a few lines, and a hyperlink, and go. Article marketing is also another way to grab attention to your blog. Posting articles is similar to blogging, but you use a resource box to include a like to your blog.
Creating a blog to promote your website accomplishes a few important goals. First, you gain returning visitors. Repeatedly adding information that is relevant to your product or service ensures that readers will come back to see what you have added.
Secondly, your blog creates a sense of personal interaction that cannot be attained through your website. On your blog, readers can leave comments, ask questions and even make suggestions. You can rely to them, showing that you value input or have a high level of customer courtesy. You can maintain a friendly tone, which leads to a heightened sense of trust.
Finally, you gain link backs. Link backs are important to any blog. Quite simply, link backs are when blogs link to each other, much like a referral service. When a blog links to another related blog, a link back is created. For example, let’s say a blog for pet food links to a blog for pet homes. Both blogs receive a benefit. The pet food blog has the initial visitor, but refers readers to the pet home blog. The pet home blog can then link back to the food blog. Both blogs have links to their websites as well.
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