Social media in the form of social networks and online social bookmarking are incredibly popular these days. It can be a little difficult, however, when it comes to knowing which to choose. This is why many Internet users find social network reviews valuable. When reading the reviews, however, you may find that beauty is in the eye of the beholder. Many folks defend their choice of online social networking sites vehemently. That may be due, however, to being unaware of all the available options, so they got hooked on one site without really knowing what’s out there. Some of those who are adamant about their choice don’t even know the difference online business networking sites , bookmarking sites or sites that feature online social networking as a means for people to have fun, date, play games or do various other entertainment-related activities. Many people don’t know that there also are social network sites, like Capazoo, that pay for people to use and promote them.

Many social media users aren’t aware of the differences between social networks because there is enormous overlap of features on the various sites. For example, HubPages can be used for business or pleasure. And there are literally tens of thousands of Ning sites, such as Paper Craft Planet, which specialize in narrow niches. These sites are really where the rubber hits the road when it comes to online social networking due to their emphasis on people’s niche interests. Interests can be as specific as book aficionados, who now have many online communities geared just to them. Social networks that feature book reviews, like Booksconnect, cater to bookworms everywhere. Another powerful form of social networking is online social bookmarking, which has become very popular. Social bookmarking sites like Mister Wong allow people to save their favorite bookmarks so they can access them online any time. These sites are also powerful for people who are searching for information, because keyword tagging is allowed Tagging also makes social bookmarking sites of great interest to online marketers, because they know they will lead to backlinks for their sites. A single social bookmark link doesn’t carry a lot of weight but when you add them all together, they become influential in search engine rankings. Also, like with Propeller, if a blog post is entered on one of these sites, it can often rank high in Google if the person who submitted it understands how to research keywords and has entered the listing correctly.

The social media landscape is made even more indistinct by sites like Digg, which allow social networking and social bookmarking. They are used for bookmarking but also are equally great for marketing and socializing. Business and personal contacts galore are just waiting to be discovered on these sites and as a bonus, material placed on them oftentimes ranks well in Google. This combination of amazing benefits is the reason that Internet marketers flock to them.

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